The reality is that.. it is less profitable to the seller if they continue to carry their "true holding costs" while waiting to get a high unrealistic selling price.

In addition, the seller incurs negative opportunity costs by not having the "cash money" to invest in a new real estate opportunity.

Regarding pricing the property right, remember that investors and rehabbers buy houses to make a profit.

In pricing the property, using compartives is not enough. You have to see the situation the way the investor or rehabber does. In other words, you have to remember that they have to factor in cost of repairs, holding costs and seller costs. Price the property so that after including these costs the rehabber can make a profit even if they sell the refurbished property a bit below market price.