 Hispanic Internet - Hispanic OmniTel Retail Study reveals where Hispanic Americans are shopping and why. Asked to name their favorite store, Wal-Mart was far and away the top selection at 36% with JCPenney, Sears and Target tying for second place at 4%. While no one specific Hispanic store was selected by a significant percent of consumers, 5% of respondents named as their favorite a local store that caters to Hispanic Americans. Hispanics Shop
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