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Internet Branding Positions |
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Many consumers are shifting their attention span to the internet. As a result of this, daily media impressions and respective marketshares are / have formed over the internet. Corporate America's biggest headache these days contiunes to be the shift from mass media to fragmented media. The fragmentation has opened news doors for new entrants to get the new dollars or re-allocated dollars. Ahora, the companies are turning to the web because they believe the use of the medium will enable them to reach their consumers and speak their language in ways traditional media channels cannot.
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