Hispanics also are among the most Internet-savvy consumers. There are about 13 million Hispanics online, and the average time Hispanics spend online outpaces that of the general U. S. population, according to a study completed earlier this year by America Online and Roper ASW. The study says nearly half of Hispanics who are now using the Internet went online for the first time within the past two years, and now spend about 9.5 hours a week online. More than half say that access to content in Spanish is important to them.
Specifics of the Site
Mi Negocio is located at www.ford.com/go/minegocio and is composed of four key sections:
* Financial and Business articles, provided by FORTUNE Magazine, Business 2.0 and FORTUNE Small Business, which are categorized into three sections: "Business 101", "Big Ideas" and "Net Earning". These publications are providing these relevant articles in Spanish for the first time, to be archived on the new hub.
* Business Tools section, which provides information on the subjects of entrepreneurial development, money and finance and sales and marketing, and offers links to the "resource center" and "discover how" sections.
* AOL Latino Interactive Community, which features chat sessions with entrepreneurs, consultations with a business expert, message boards and the Mi Negocio Panel of Advisors, an additional benefit for AOL Latino members.
* Ford: "Making Dreams a Reality," which provides information about Fords commitment to the community, current programs and success stories.
