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Top 25 Hispanic Magazine Advertisers |
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P&G and L'Oreal Are Biggest Spenders
AdAge:  | | Rank | Advertiser | Jan-Jun 05 | Jan-Jun 04 | Change | | 1 | Procter & Gamble Co. | $7,686.6 | $4,559.9 | 68.6% | | 2 | L'Oreal | $5,151.9 | $4,230.4 | 21.8% | | 3 | General Motors Corp. | $4,142.4 | $3,938.8 | 5.2% | | 4 | Johnson & Johnson | $3,911.3 | $2,777.8 | 40.8% | | 5 | Ford Motor Co. | $2,870.8 | $2,625.6 | 9.3% | | 6 | DaimlerChrysler | $2,191.6 | $1,258.8 | 74.1% | | 7 | Estee Lauder Cos. | $1,999.2 | $1,660.1 | 20.4% | | 8 | U.S. Government | $1,681.7 | $1,024.5 | 64.1% | | 9 | Kimberly-Clark Corp. | $1,553.8 | $718 | 116.4% | | 10 | McDonald's Corp. | $1,406.2 | $1,026.6 | 37.0% | | 11 | Sears Holdings Corp. | $1,325.3 | $982.5 | 34.9% | | 12 | Visa International | $1,212.2 | $54.8 | NA | | 13 | Altria Group | $1,176.1 | $1,308.0 | -10.1% | | 14 | Wal-Mart Stores | $1,107.2 | $951.9 | 16.3% | | 15 | Toyota Motor Corp. | $1,072.1 | $1,108.5 | -3.3% | | 16 | Hyundai Motor Co. | $1,013.0 | $250.8 | 303.9% | | 17 | Time Warner | $1,010.9 | $977.2 | 3.4% | | 18 | Clorox Co. | $1,008.4 | $121.5 | 730.0% | | 19 | Office of National Drug Control | $1,003.9 | $1,419.9 | -29.3% | | 20 | El Club de Libros Mosaico | $976.9 | $273.8 | 256.8% | | 21 | Unilever | $936.6 | $1,420.6 | -34.1% | | 22 | Verizon Communications | $742.1 | $638.1 | 16.3% | | 23 | Tyson Foods | $655.0 | $0.0 | NA | | 24 | Wm. Wrigley Jr. Co. | $604.5 | $334.2 | 80.9% | | 25 | Playtex Products | $594.5 | $145.3 | 309.2 | | Grand Total | All Advertisers | $101,878.5 | $86,545.3 | 17.7% | | Dollars are in thousands. Magazine ad spending from TNS Media Intelligence, including Hispanic magazines and four additional PIB monitored Spanish-language magazines: Latina, Nexos, People en Espanol and RD Selecciones. |
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