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Will Hershey's Cajeta Elegancita Succeed? |
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Building off the Latino Market appeal for dulce de leche, Hershey decided to launch their Latino Market Line. Supported by media and marketing dollars, Hershey launched "Hershey Cajeta Elegancita". The plan was to tap into the U.S. Hispanic Market sweet tooth with Mexican singer Thalia. Will the naming approach succeed?
The term Cajeta in many Latin American countries describe sexually related things and and places (female anatomy). Let's just say "at your kitchen table, your son won't ask his sister for a piece of the cajeta". In Mexico the term "cajeta" refers to "dulce de leche". Good Sweet Tasting Flavor.
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