A recent survey conducted by SEMPO "Search Engine Marketing Goals" - The majority of search marketers (62%) said branding was the primary objective of search marketing campaigns. However

(60%), said that selling products was a key objective.

The contrast in objectives is sharp between small and larger companies. Firms with fewer than 500 employees were more focused on selling products, whereas organizations with more than 500 employees are more interested in driving leads and traffic to their web sites.