Spanish Internet Marketing - There are more than 16 million Latino online or 55% of the total U.S. Latino population. Of those 16 million, 77% have access to broadband. While online penetration among Latinos has grown rapidly over the last several years, a new survey, "The AOL Latino 2006 Hispanic Cyberstudy" conducted by Synovate's Diversity Group, finds that habit and cultural relevancy define Internet usage for Latinos.

The study defines online Latinos by their level of acculturation—mostly acculturated, partially acculturated and relatively unacculturated—and proves that they consume the Internet in different ways offering new options to marketers wanting to reach the U.S. Latinomarket.

According to the study, 81% of Latinos online are mostly acculturated or partially acculturated, while only 19% is relatively unacculturated. While acculturated online Latinos tend to prefer online content in English, nearly 40% of them still find Spanish content appealing; of the unacculturated segment 37% prefer both languages. Of the total Latino online population, only 15% prefer Spanish only.