|
"No Tengo Mucho Dinero" Starting a Home Based Business with No Money? Follow these basic marketing tips in order to control expenses.
Direct mail - So much emphasis has been placed on email marketing, if you are going to target the Spanish market.. Mandalo Por Correo! Most direct mail arrives in english. Direct mail can be more expensive, but that is decided by what price point and profit margin your product or services returns. Focus on ROI. Don't use directmail for a $10 item.
Voicemail & Toll Free Numbers - Your outgoing message on your voicemail or answering machine can promote your business. Your message should provide information on your product or service. Consider getting a toll free number with pre-recorded product messages. Toll free numbers have a cost per minute charge, the CPM ranges from .03 to .08 cents. So if you record a two minute message, your total cost is 6 cents.
Brochures - Buy Microsift Publisher and create your own brochures are still an effective way to present your product or service to new customers. They are relatively inexpensive to print and you distribute. Just leave them at locations everyday.
Press Releases - Theere are paid and free press relase services.
Get Referrals - Getting referrals is still the best way to find new customers. ASK!
Radio Interviews. Look for local radio stations. These radio stations also need some local home grown news and success stories. Speak about your expertise, not your product.
Tu Pagina Web - Your Web site will be the first impression for your company for many of your customers. Make it a good one. Your site should provide information about your product or service in a clear and intuitive format. Many people prefer to do their research online before making a purchase, so make sure your site leaves them with the right impression.
Ezines or Newsletters / Blogs - When you provide interesting and informative content related to the products you sell, you can turn a subscriber list into a frequent buyer list. If you do not have the time to run your own ezine or newsletter, you can submit articles with your information to different publications. When you are perceived as a knowledgeable expert, potential customers know that they can rely on you for quality information and quality products. |
