Naming Your Business Your company name should reinforce the key elements of your business, so start by defining the qualities you want your business to be identified with.
Your name should be easy to pronounce (if people can't pronounce it, they'll avoid saying it). If you target global consumers, make sure your name has no negative connotations in other languages. Come up with five to 10 names you feel good about. Before making your decision, do a trademark search. Another factor many businesses on eBay have to consider is a domain name. If you've decided to have a Web site, your first to-do item is to make a list of possible Web site names.
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