Al Día was created for the 1.4 million Hispanics living in the Dallas-Fort Worth area, the 6th largest Hispanic market in the country and...

the fastest-growing. Hispanics in the market have a buying power of $20.8 billion, make up over 25% of the population, and almost half speak or prefer only Spanish.

Effective Monday, January 23, Al Día will move to a controlled distribution model and can be picked up by consumers at no cost at all retail and rack locations throughout the Dallas-Fort Worth area. Home delivery subscriptions will continue to be available on a paid basis. Al Día circulation is reported on a net basis and will continue to be audited by the Audit Bureau of Circulations (ABC), which was established in 1914, and is the gold standard in publication audits.

Al Día has strategically grown single-copy circulation in areas with heavier Hispanic traffic. "Our migration to controlled circulation copies at retail and rack locations results in deeper distribution opportunities, including grassroots locations like restaurants, salons, bakeries and other small retailers with heavy Hispanic traffic," said Guy Rosales, Circulation Director of Al Día. This strategy aligns with industry trends for leading Spanish-language newspapers and advertisers have indicated that controlled audited circulation is welcome in correlation with increased exposure, readership, and response to advertising.

"Strong home-delivery circulation, expanded single-copy distribution and enhanced editorial coverage shows the dedication to reach and serve the needs of Dallas-Fort Worth Hispanics and our commitment to bring value to our partners is stronger than ever," said Gilbert Bailón, Publisher and Editor of Al Día.

Al Día has the largest news staff for a Spanish-language newspaper in the Southwest, providing daily access to late-breaking information that reflects the community's interests. It has become the most awarded Spanish-language newspaper in Texas, including the 2005 Katie Award from the Press Club of Dallas for the best Spanish-language newspaper in the region. It is the only Spanish-language daily in the market that offers home delivery in the 5-county North Texas area.