|
Home Buyers Real Estate Internet Usage |
Over 74% of all home buyers use the Internet for researching. In the state of California, 97% use the Internet to help them better understand the home-buying process.
Real Estate Agents who know how to adapt their marketing to capture Internet leads and best service Internet-savvy consumers will have the edge in the coming months and years.  Borell Associates, a national research firm, notes that real estate professionals are shifting their advertising from print to online, and agents will spend more money online than in newspapers by 2009 or sooner.
The necessity for real estate professionals to develop business plans that put them where consumers are (online) is just a start. |
