Apple - Apple is traditionally the stingiest of tech discounters in the gadget market, and this year will continue that grand tradition. If reports of Apple's Black Friday specials are true, Macs and iPods will get a one-day price break of about 10%. The numbers. Apple's "cool" gizmos have enjoyed a remarkably resilient status among consumers. That position is reflected in the company's tightfisted pricing stance. Apple's implied theme here is big discounts are for big losers. But retail partner Costco seems eager to dangle some marked-down coolness to lure its members. Costco is selling the latest Apple iPod nano for $129, a 13% discount on the $149 regular price.

Hewlett-Packard - Hewlett-Packard grabbed the top place in PCs from Dell two years ago by jumping on the notebook bandwagon as consumers went shopping for desktop power in portable devices. Hewlett-Packard hopes to cash in again in an emerging category of hybrid laptops called super netbooks. The numbers. One of the most-watched devices in this category is the DM3, a 13-inch, thin, lightweight notebook with an eight-hour battery life, four-gigabyte memory and no DVD drive. HEWLETT-PACKARD introduced the DM3 in July priced at $599. On Friday it will sell on Amazon for $499.

Garmin - Garmin was a top destination in the GPS device boom, but navigating the post-boom is proving to be a challenge. The numbers. While rivals like Magellan and TomTom have typically offered the cheaper options in GPS, Garmin is going on the offensive this Friday. For the first time in a national retail offering, Garmin will break the $100 barrier with a $99 device. The Garmin Nuvi 205W is being advertised for $99 at Best Buy this Friday, a 29% discount from the $140 regular price.

Dell - Dell has been paddling furiously, but still lagging behind and losing business to Hewlett-Packard and Acer, among others. The numbers. Dell told analysts last week that it would not build its turnaround on deep price cuts on PCs. But Dell didn't mention computer monitors. Black Friday will see another $100 price barrier shattered when Dell's S2009W 20-inch desktop monitor goes on sale for $99 at Best Buy. That price is 37% below the monitor's regular mark up of $159.

Palm - Palm's Pre phone was expected to spark the revival of a smartphone pioneer. With a bright touch screen, a slide-out keypad and a new WebOS operating software, the $200 phone debuted as the best challenger yet to the Apple iPhone. The numbers. After a dismal debut and meager sales, the Palm Pre, sold exclusively by Sprint, quickly fell in the bargain bin. In three months, the Pre price fell to $149. Getting into the spirit of Black Friday, Amazon has begun to offer the Pre for $80, a 46% discount on the previous price of $149.

Western Digital - Western Digital drives down prices of external hard drives in its battle with rival Seagate Technology. The newest crop of hard drives offer twice the capacity at half the price of last year's models. The numbers. As a Black Friday special, Wal-Mart is offering the Western Digital portable 320 gigabyte external hard drive for $49, a 50% markdown from the $99 regular price. Seagate's popular FreeAgent 320-gigabyte external hard drive goes for $80.

SanDisk - SanDisk is flashing some astounding Black Friday prices on flash memory devices. Flash drive prices have fallen faster than those of hard drives. USB thumb drives now pack three times the memory capacity at a third of last year's prices. The numbers. The SanDisk 4 gigabyte flash drive is available for $8 at Wal-Mart, a 73% discount from the $30 regular price. In contrast, Target sells a Lexar 4 gigabyte flash drive for $20.

Palm - The Palm Pixi, the diminutive follow up to the Pre, hit stores last week priced at $100 with a Sprint contract. However, Sprint quickly started the discounts to stem the flow of subscribers from its service. The numbers. Amazon is now selling the Palm Pixi for $25, a quarter of the price it went for when it was introduced Nov. 15. Falling prices on new smartphone models suggest demand may not be strong.

BlackBerry - Research In Motion's BlackBerry Curve at Sprint is also battling it out in that market. Nothing in tech gets cut deeper than the price of a three-year-old phone. The best example was the Motorola Razr. The ultrathin trendsetter debuted in 2004 with a $600 price tag, but by 2007, it was a promotional freebie. The numbers. Best Buy, along with desperate partner Sprint, is giving free Curve phones to people who sign up for two-year service contracts on Black Friday. The phone was recently advertised for $50 to $200.

BlackBerry - Research In Motion takes the top two spots with the BlackBerry Curve. This model, the Curve 8900, is one of the newest from the three-year-old line. Its sold by Amazon on behalf of AT&T. The numbers. Amazon has already opened the Web doors with its online Black Friday special on the Curve 8900. The phone costs 1 cent if you sign up for a two-year contract with AT&T.