In order to create an online presence, you should have two basic goals: raising the profile of your web site and get as many potential customers. The first step is to put a plan together with the aim of bringing 'traffic' to your site. This should include the following basic sources of web traffic:

Search engine ranking - If the answer is no, you need to pay attention to a number of factors that influence ranking. These include web design, title, key words, meta tags and multiple registrations. Talk to your webmaster to make sure these techniques are being used, as they can dramatically boost your chances of ranking in a top ten.

Web events - By publicising web events, such as new content or new services, you will see a temporary spurt in traffic to your site. Plan a series of web events over time - not all at once.

Links - Make a list of directories and compatible websites at which you can submit a free link to your website. This will result in a steady stream of visitors.

Register your site with mailing lists and other compatible sites This strategy will help to build a loyal following.

Online advertising - This is a more costly option and definitely one that needs consideration in terms of where and how to use your advertising budget.

E-mail shots - Make use of any client database you may have or create a potential list of clients (whether you deal business-to-business or directly with consumers). Make sure you regularly update these contacts with your latest web events.

Target your market - Remember to structure your web traffic plan to suit your target market. With more than 50 million inhabitants on the internet and tens of thousands of web communities, the task of increasing traffic to your website can be rather daunting if you don't target the market that you want.

Research each of the basic sources of web traffic before producing your plan. Remember that promotion of your site is the ultimate aim and the best way to maximise your profits from online business - produce your plan with that firmly in mind Can you create and implement strategies in-house, or do you need to enlist the services of a new media agency? Depending on the size of your business and your budget, you can always consult a professional for help with promoting your online business.