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Small Business Advertising

Newspaper Ads - AIDA stands for Attention, Interest, Desire, and Action.

Attention: If you do that quickly, you will probably get those possible customers interested in what you have to sell. "Ahorre Tiempo y Dinero" Headlines, attention getters save money, save time, making money and better health.

Interest and Desire: Once you have gotten the reader's attention, you use the body of the ad to sell them. You do so by making an offer that describes as many benefits as possible in a simple and interesting way. Explain how what you are offering solves a problem the customer has. The body of your ad needs to be well written and clearly explain the benefits of the product while keeping the reader's attention.

Action: Call to Action, ask for the order. Buy now, and make it easy for them. A coupon, toll-free number, email address, on-line order form you must make ordering easy.

Small Business Public Relations

Using public relations as a promotional tool for your company is smart. Are you looking for ways to build your business and credibility in the marketplace? PR can enhance your sales cycle.

How much advertising dollars do you have? Mucho? Many times, your public relations and the media create a better platform for getting your message out that paid advertisement.

Your Personality - The media doesn't want to know about your sales figures. They prefer NEW NEWS. They want your personality built into the story. it's your story that will inspire people the readers. Most people seek for motivational events that can help us drive and push ourselves to success. For entrepreneurs, it's like reading turbo news. They want to be "That Story"

Getting public relations isn't the same as leveraging it. The most powerful is a case study. When you tell an industry how you assisted one of their own, then others want the same type of services, and don't be surprise if its you that they call. Another way to gain exposure is through the announcement of various deals, mergers / acquisitions to beginning strategic initiatives.

Awards and Recognitions work very well. You aren't hyping yourself. If you issued a press release about your accomplishments, no one would care, but if a third party does it, everyone picks it up. All you're doing is being a sport and going along for the ride.

Leverage Business Development. You need to inform clients and prospects that you are winning these type of awards, and identify trends in your awards. Build Your Business Position.

Starting a Franchise Business