Entrepreneur
Web
Startup
Ideas
Biz Plan
Capital
Marketing Plan
Sales
Marketing
Pricing
Advertising
Logos
Trademark
Office
Tools
Home Biz
Biz Opp
eBiz
Time
Web Site
Negocio
Internet
Marketing Plan
Building a web site without an Internet Marketing Plan would
be like building your house without blueprints -> a waste of
both time and money.
Too often, companies hand over their web
initiative to the technology department, thinking that a web
site is a troublesome but necessary part of doing business. In
reality, a properly executed Internet Marketing Plan could be
your single most cost effective sales tool.
Do the following statements describe your internet plan?
It supports your strategic business objectives.
The internet strategy should reflect the goals and objectives
of your organization.
It is based on your overall marketing strategy.
The internet strategy should be an extension of your overall
marketing strategy -> a powerful tool to accomplish your
overall marketing goals.
It reflects your company's brand and image.
You have worked hard to develop an image and brand for your
organization. Make sure an ineffective website doesn't dilute
your efforts.
Starting a Franchise Business