Entrepreneur  Web  Startup  Ideas  Biz Plan  Capital  Marketing Plan  Sales  Marketing  Pricing

Advertising  Logos  Trademark  Office  Tools  Home Biz  Biz Opp  eBiz  Time  Web Site  Negocio

Internet Marketing Plan

Building a web site without an Internet Marketing Plan would be like building your house without blueprints -> a waste of both time and money.

Too often, companies hand over their web initiative to the technology department, thinking that a web site is a troublesome but necessary part of doing business. In reality, a properly executed Internet Marketing Plan could be your single most cost effective sales tool.

Do the following statements describe your internet plan?

It supports your strategic business objectives.
The internet strategy should reflect the goals and objectives of your organization.

It is based on your overall marketing strategy.
The internet strategy should be an extension of your overall marketing strategy -> a powerful tool to accomplish your overall marketing goals.

It reflects your company's brand and image.
You have worked hard to develop an image and brand for your organization. Make sure an ineffective website doesn't dilute your efforts.
 

Starting a Franchise Business