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The Sales Pitch

You must craft your sales pitch, if you don't craft it somebody else will. How you package and deliver your message could mean the difference between making the sale or not making the sale. Remember, some people are better than others at articulating their message.

Most entrepreneurs + business professionals credit their communication skills for much of their success, and each is fired up by the passion product or service and company. Passion separates you from the rest. Without passion, you will not motivate your buyers or audiences.

Do you have a tremendous love for what you do? Do you have a passion for your work? How and what you say impacts how people will believe your story line or business idea. If you love what you do, others will notice and hopefully that fire spreads across your office or work place.

Cold Calling Sales Tip

Think about your cold-call "target". Every big wig has an assistant to stop you from getting through, so place your call when the screeners are out. Just after daybreak or after dinnertime are ideal because any exec worth his six-figure salary will be on the job, but the help won't be. The timing can impress your prospect, demonstrating long work hours in order to get results.

The Cold Calling Numbers Game

Do you play sports? How often do you score? Baseball batters only have .310 batting averages.

In sales, cold calls usually end in a "no," no matter how skilled you are at making them. You must remember that in sales you are also playing a numbers game with no's and yes's. You will always have a "no" rejection rate and must not get discouraged.

Understand your numbers game. 1,000 calls, gets you 700 live people on the phone. Those calls lead to 300 physical appointments, from which you close 45 sales.