Hispanics Today

I am Latino - You are Latino because you are from Latin America.

I am Hispanic - You are Hispanic only because the U.S. census bureau created a new category named "Hispanic".

I am Spanish -  we speak Spanish or Spaniard decent.

I am Chicano - Describes new mix of Mexican-American.

I am Educated - I am a doctor, lawyer or a technician.

I am a Family - AVG Hispanic household has +3.3 members. Some households have three generations living together and have a +3.5% birth rate.

Melting Pot  vs. Salad Bowl

The term "melting pot" was created by advertising agencies in the mid 80's. It was a buzz word while pitching their new creative work from Madison Avenue.

Hispanics today are a "Salad Bowl". Each ethnicity has grown in size. Our growth allows us to clearly identify ourselves, I am Colombian, I am Cuban... 

"Niche Market"

Hispanics today total over 40 million in population, recently 1Q 2004 exceeded 14 million as Hispanic internet users. Does your organization use the term Niche Marketing?

What is Hispanization?

Hispanic Consumers

Each Hispanic group has its own set of values and traditions. Food and festivals vary, beliefs and traditions influence how they live everyday. Financial services and consumer goods are viewed much differently by Hispanics than by Americans. In some countries a bar of soap is used for 1) bathing 2) hair  3) wash dishes 4) clean floor 5) clean windows 6) cleanser. Social services is an area of concern to all Hispanics. There is a lack of trust due to the multitude of political adversity which is spread across all of Latin America.

This new economy represents $580 billion yearly. By 2008, Hispanic purchases will exceed $1 trillion in spending.