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Bank of America Spanish Language Education Material
A national study by the Consumer Federation of America (CFA) reported that limited English proficiency of some Hispanics has narrowed their savings potential. In a concerted effort to address this important issue, Bank of America announced a new savings program in Miami that offers in-language savings products and financial education materials which, together, will enable Hispanics to achieve their goals and dreams, such as owning their own homes or businesses.
"Bank of America is committed to serving the various financial needs of our Hispanic customers and they have told us that receiving trustworthy financial advice in Spanish is important to them," said Odalis Martinez, consumer market executive for Central Miami-Dade at Bank of America.
"We know that Hispanics care about their children's education and being prepared for unforeseen emergencies. This savings program is an opportunity for Bank of America to deliver valuable information to Hispanics while addressing the mistrust that tends to keep them from understanding savings benefits clearly."
When it comes to their own financial planning, one in three Hispanics say that they need assistance when making financial decisions, according to a study conducted on behalf of Allianz Life Insurance of North America.
"Bank of America listens to the voice of the Hispanic customer," said Martinez. "We have developed and designed safe, easy-to-use products and services that meet the needs of our Hispanic customers in Miami."
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