Mexico's population is approximately 111 million. U.S. based Mexican descent population is roughly 24 million  What a market, 135 million. In order to get an effect of this number, 135 million is equivalent to 48% of today's U.S. 301 million population.

Mexico, reached the 24 million internet user mark at the end of calendar 2009, and growing 15% year over year. Aside from Mexico, only Spain (29%) and USA (20.3%) have nearly Hispanic internet users online.

In Mexico, our users profile have important variables you should consider 1) Education - 58% have attended the university or graduated. 11.5% have a masters or doctorate degree. 2) Age - 38% are within 35 - 45 years old. 3) Higher Incomes 4) 61% from Mexico City.

Growth in connectivity across the Mexican community is due to American money transfer dollars. Recent initiatives by the U.S. banking industry facilitates for a U.S. family member to open a bank account. Once the account is opened, their ATM card has a triple fold effect. 1) Money Transfer 2) Debit Card 3) eCommerce.

U.S. financial institutions are aggressively building market share in the U.S. Hispanic market. The driving category and openly discussed is the money transfer component.