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Bad Boy Latino
P. Diddy has expanded his empire into the world of Latin music with the new label “Bad Boy Latino,” a joint venture with Cuban-American Miami rapper Pitbull. Both toasted the new partnership with a party Wednesday night at Miami's Bongos Cuban Café. Bad Boy Latino will have offices in Miami and New York
''It's gonna focus on Latin artists and the fusion of what I do marketing-wise . . . to embrace the movement and take it to the next level,'' Diddy told the “Miami Herald.” Focus will be on Latin rap artists, as well as acts in Latin soul and tropical music.
