For its inaugural competition ‘Revelación’ will feature a diverse mix of talent including: Sony Puerto Rican Latin rock singer-songwriter, Zayra Alvarez; EMI’s Spanish sensation Bebé; Chiapas, Mexico native rocker Reylí; and David DeMaría, a hit artist in Spain, trying to break into the American market.

Each month, LAUNCH (http://musica.yahoo.com), will feature four emerging artists or bands. At the end of each month the artist/band with the highest number of votes from consumers will be featured on the ‘Revelación’ page on LAUNCH.

“Revelación is the latest step in our commitment to provide U.S. Hispanics with the premiere online music destination,” said José Rivera Font, General Manager of Yahoo! North Latin America. “With ‘Revelación’ we are giving the power to fans to help determine the future of Latin music.”

Saturn is sponsoring the ‘Revelación’ program as part of its strategy to reach new, young U.S. Hispanic buyers through venues related to emerging music and action sports. Saturn has a major presence at events such as the MTV Video Music Awards, X Games and Gravity Games. Last fall, Saturn announced a partnership with Revelación’s English-language counterpart ‘Who’s Next?’ on Yahoo! Music, which has already featured more than four dozen artists including breakout artists, Interpol, My Chemical Romance and Hawthorne Heights.

“LAUNCH has a proven track record in bringing the best in emerging music to an audience that we consider very important to the success of the Saturn brand,” said Sam Mancuso, Saturn’s director of marketing. “Partnering with Yahoo! en español on Revelación is a natural next step for Saturn as we look for ways to support the growing Hispanic community in the U.S.”