« Shakira's instincts lead her all over the musical map | Musica Latina | Shakira - La Tortura Lyrics - Liricas » | Reggaeton
Club 95 Latino Vibe Reggaeton Phoenix Arizona
A new radio station made its debut to cater to Latinos using a mix of English and Spanish songs in hip-hop, Spanish pop and dance music formats. Called Club 95 - Latino Vibe, the station hit the airwaves May 20 on vacant 95.1 FM.
The station's vice president and general manager is Jose Rodiles, who came to Phoenix from Houston in 1982 to play baseball at Arizona State University. He most recently was the general sales manager at KMLE, Infinity's local country station at 107.9 FM.
"This is a new format, and we think there are four in the country right now, including Denver, Houston and Albuquerque," Rodiles said. "We are literally starting this here in Phoenix from scratch. We thought this would be a great format because of the population of Latinos here."
Club 95 -- Latino Vibe is owned by Houston-based Sun City Communications LLC. Local offices are in Scottsdale.
Rodiles describes the music played on the station as "many different genres within genres." Spanish hip-hop with a dance beat, for example, is called Reggaeton.
Programming is carried on a 100,000-watt signal.
To get established in the Phoenix market, the station has been broadcasting live from dance clubs such as the Sky Lounge on Washington Street.
"We'll continue to do that for a while because we need people to come sample the product," Rodiles said. "You really want the people at the clubs to hear it."
Several on-air personalities have joined the station, including James Rivas, "The Manic Hispanic," a veteran of Arizona radio who's worked at stations in Phoenix and Tucson for the past 10 years. He can be heard from 2 p.m. to 6 p.m. Monday through Friday. www.club95latinovibe.com.
Ahorre June 8, 2005 08:43 AM
