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By Cory Treffiletti - A few weeks back I started to tackle the questions of “What would you do if you couldn’t use any of the standard forms of advertising?” “What would you do if they didn’t exist?” These are not simple questions, but I came across some interesting ways to answer them and I wanted to see what you thought.
The best example of this that I could find is in hip-hop. In the ‘80s and early ‘90s, hip-hop was a term used to specify a type of music. In the late ‘90s until today the term is being used for a lifestyle and a cultural change. Hip-hop applies to sports (see the recent articles in ESPN magazine tying hip hop to the NBA), it applies to fashion, and it applies to a method of self-expression. Within the cultural phenomenon of hip hop there are two to three brands that exemplify this type of marketing and prove the model can work. Hip Hop: The Future of Marketing
Ahorre April 18, 2005 11:39 AM