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Branded Entertainment
What is Branded Entertainment? It is the practice of tying a brand name to an entertainment property with seamless integration and a natural fit. Verizon with Nuevas Voces de America, Coca Cola...
It is Coca-Cola’s involvement in American Idol, HUMMER and Interscope Records co-producing a music video, Kodak’s branding the Theater in which the Academy Awards are held, celebrities starring in, producing and directing BMW films on the web…
Jarrod Moses’ 10 Commandments of Branded Entertainment Thou Shall:
1 - Act and plan like the underdog
2 - Play your position
3 - Not underestimate the value your brand brings
4 - Leverage and exchange equities
5 - Capture the curve
6 - Know everyone’s priorities
7 - Beware of the "Jacket full of watches"
8 - Understand that execution is king
9 - Allow the analytical but not let it lead
10 - Be a partner not a buyer
Ahorre April 28, 2005 08:00 AM