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The Power of Networking in Business
Public Relations: The Power of Speaking Out! The Power of Networking!
By Claire Ratushny
"Public relations? In this economy? We can't afford such a luxury!" Think again: when the going gets tough, the proverbial tough get going! The old adage still rings true. The economy is soft, and competition is intense. Money is tight. You, as a business executive, decide that attending conferences is not in your budget right now. You know, in your heart, and in your business "gut", that you need to get out there on the speaking circuit.
You know you also need to network with other high level executive counterparts for the ultimate benefit of your business. So, you're in a quandary.
Guess what? In our company, we always say that the worst economic times are the best times--to invest in public relations. If you don't do it now--you may not have much of a business when the economy gets better. PR is not a luxury. PR is a necessity. Design Management Resources is a marketing and PR consultancy which collaborates exclusively with design firms.
We are also in constant communication with corporate executives in every industry. Our scope is global. We assist design consultancies to better position themselves to meet the needs of their corporate clients, from corporate and brand identity to industrial and package design, to all visual marketing applications that build brand equity. Ultimately, they also learn to improve B2B levels of communication.
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