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Mexico US Border Business Marketing
Mexico U.S. Border Crossings - PMDG Launches Regional Mexico Marketing Initiative. The challenging economy, shows the upcoming holidays as daunting as ever for U.S. retailers, has sparked a major initiative among businesses along the U.S./Mexico border in an effort to maximize sales and generate traffic during this key retail period. According to National Retail Federation statistics, holiday sales for 2009 are expected to drop by one percent from last year to $437.6 billion.
That represents a $4.37 billion loss in sales for the upcoming year after a decade marked by an average sales growth of only 3.4 percent. Although many cities along the U.S./Mexico border have been slightly affected by the downturn in the economy they are also seeing continued traffic from Mexico that travel to these border areas to shop.
“This market represents a significant impact to border area businesses, in some cases it comprises up to 50% of their shoppers,” said A.B.
In an effort to aggressively promote Texas cities along the U.S./Mexico border and their many shopping, dining, and hospitality options, PMDG Marketing Communications has developed an innovative regional marketing program targeting key markets in Mexico, particularly in Monterrey, Nuevo Leon and Saltillo, Coahuila.
De Shopping En Texas is a strategic multimedia marketing campaign, developed by PMDG, designed to promote sales on Black Friday (the day after Thanksgiving). This collaborative effort allows retailers to attract the Mexican consumer and help boost sales numbers in their favorite shopping cities across Texas.
“Retailers are looking for more non-traditional ways to reach a specific targeted group; this program allows them to reach out to targeted upper middle-class consumers in Monterrey, Nuevo Leon and Saltillo, Coahuila,” continued Barrera.
As a result of retailers’ (out of the box) marketing philosophy and shrinking budgets, PMDG launched a marketing program to synergize with multi-cultural holidays and Mexican nationals’ preference to shop in Texas cities for quality buys in time for Christmas.
“PMDG believes in taking a proactive approach and ensuring that we are meeting the growing needs of our clients; this program is a result of national and local retailers looking for unique marketing opportunities and a strategic way of reaching out to this lucrative Mexican consumer,” said Barrera.
De Shopping En Texas includes the delivery of a direct-mail bargain bag filled with money-saving coupons, promotional fliers, bargain booklets, and information and resources about participating sponsors.
These bags will be put directly in the hands of potential shoppers; delivered to 40,000 homes in strategically-selected neighborhoods in the Monterrey and Saltillo areas on Thursday, November 19 th (one week before Black Friday). The featured offers will include bounce-back promotions in order to strategically measure the campaign’s effectiveness.
These unique “bargain bags” will feature the presenting partner logos printed on the front page insert of the bags. Residents will be enthused to see a special treat on their doorstep upon arrival with an attractive and enticing holiday shopping message printed on the front page insert of the bags. Small Business Marketing
Ahorre November 28, 2009 04:40 PM Franquicia de Servicios de Limpieza | Comprar Casas