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Shoppers Like Grocery Loyalty Cards Despite Privacy Worries
By Betsy Spethmann from Promo Magazine - Consumers worry that marketers have too much personal data, but that doesn't keep them from using supermarket loyalty cards, according to a Boston University study.
Most shoppers (72%) know that grocers use loyalty cards to track household purchases. More than half (52%) knew it before they got their card; 20% found out later. (Surprisingly, 28% of respondents didn't know grocers use cards to track purchases until they took the university's survey.)
But 65% of all respondents say their loyalty card is beneficial to them despite tracking, and only 16% say they think about purchase-tracking each time their card is swiped.
Ahorre July 14, 2005 07:19 AM Franquicia de Servicios de Limpieza | Comprar Casas | Vender Casas | Garantia de Prestamos | La Puntuación de Crédito | Robo de Identidad | Prestamos Hipotecarios | Rescate de Ejecución Hipotecaria | Negocios | Franquicias | Entrepreneur
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