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Hispanic Marketing MBA SMU Curriculum
DALLAS SMU's Cox School of Business added a Hispanic marketing to its MBA curriculum. Dr. Edward Rincon, president of Rincon & Associates, a Dallas consulting firm specializing in Hispanic marketing, will lead the program at the Cox School.
"Only a handful of universities are offering courses on this topic," Rincon said. "Yet the increasing growth of the Hispanic population fuels the demand for new products and services. It is critical that today's corporate and public sector executive learn that different segments require unique communications and marketing."
Ahorre April 23, 2005 06:59 PM