Abogados de Inmigracion

The LIVEmark Index, which tracks 35 metrics addressing campaign and channel effectiveness, site stickiness, and conversion rates at 150 sites including 1-800-Flowers, CompUSA, Lands’ End and others, showed a 3% decline in online sales during the week leading up to Father`s Day, compared to one week earlier. By comparison, online sales increased 16% during the week leading up to Mother`s Day.

As a group, LIVEmark participating retailers drive more than $5.3 billion annually through their e-commerce sites, but for now, shoppers aren`t going online in droves to buy gifts for Dad. Joe Davis, president and CEO of Coremetrics, speculates that could be because women buying gifts for their spouses on Father`s Day still prefer to browse at a retail store. Sales for gift retailers rose just 11% week-on-week in the seven days leading up to Father`s Day, according to the index.

Men seeking Mothers’ Day gifts, however, are looking for them online. Leading gift retailers in the index saw a 161% spike in sales the week leading up to Mother`s Day. Flowers, specialty gifts and jewelry were the most popular presents for Mom. The only sectors that saw a boost in e-commerce sales during the pre-Father`s Day period across the index were sports and outdoors, up 4%; and office supply & electronics, up 5%, showing that online shoppers still veer toward traditional gifts for dad.