PODCAST

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La palabra podcasting es una mezcla de las palabras iPod y broadcasting. No obstante, no es necesario un iPod ya que se trata de archivos de audio que se puede reproducir en cualquier dispositivo en función del formato: mp3 o ogg. Según numerosos autores, el término también podría tener su origen en Pod, que se traduce como cápsula o vaina en inglés y que también dio nombre al iPod. El podcasting consiste en crear archivos de sonido mp3 u ogg Muestra Podcast

What is a Podcast? - Podcasting is the process of creating audio shows in MP3 format and automatically downloading them to Apple iPods for listening to later. Latino Podcast

How to Podcast? - Every new Mac computer is shipped with "GarageBand" program which is all the software needed to record an audio program. Plus good microphone.

Podcast Marketing - Most podcasts are distributed using a technology called RSS, short for really simple syndication. The publishing process for RSS is relatively simple. A content producer, like a newspaper can include RSS code in the online story.

Podcast Advertising - It is possible for advertisers to sponsor a privately produced podcasts. Standard radio spots could be used, and there is a good chance that at least some of them will be heard. Please remember that most MP3 players allow fast forwarding through commercials, much like a Tivo.

Some advertisers are offering podcasts through their own Websites. Having a Website that gets a lot of traffic helps in this approach, but it isn’t mandatory. Having a healthy budget for the Website, however, is mandatory. A BIG limitation on podcasting is the cost of bandwidth. A low audio quality, a 10 minute mono audio show can take up 5 megs. This means a Website with a 50 GB a month download limit will only be able to support 10,000 a month. Offering infomercials in high quality stereo would be expensive, but it still might be worth it, and bandwidth costs will come down in time. Podcasts are still in new, there's little doubt podcasting will become a common tool for advertisers, and very effective one, too.

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