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Yahoo Real Estate Web Sites
Yahoo Inc. is upgrading its real estate Web site with a variety of new features, including home valuations and aerial neighborhood views, the online media company announced Tuesday.
The revamped Yahoo! real estate site provides access to data on 3 million real estate listings, mainly from Prudential Real Estate, and comparative data on up to nearly 50 million homes from online property research start-up Zillow.com of Seattle.
he real estate section will be more integrated into the Yahoo Search network so that consumers can search for home valuations from a search box anywhere on the Yahoo site. It also provides mortgage tools that link to local market rates and which have been aligned with Yahoo's search and maps technology.
"Yahoo's move is partially defensive and also a recognition that there's a lot of innovation from a consumer standpoint out there in the market from the likes of RedFin, Trulia and Zillow," says Greg Sterling, an analyst at Sterling Market Intelligence in Oakland, California.
Yahoo's real estate site fallen in popularity over the last year. It was the 9th most visited U.S. real estate site this month, compared with the 5th most visited a year ago. Microsoft's MSN has risen to No. 8 from 10 while Zillow has entered the ranks and shot to the No. 5 most visited site, according to Hitwise, a research firm that tracks such data.
A housing slowdown might work in Yahoo's favor, as home buyers and owners are more careful in making decisions
Ahorre August 30, 2006 09:26 PM | New Fairfield Connecticut | Tarjetas de Credito