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Real Estate Classifieds
For more than 65 years, the nation's real estate agents advertised mostly via newspapers and yard signs. Now a plethora of options is available online and newspapers face the possibility of losing market share as agents pull their ad spend to invest in the Web.
Newspapers and media companies have stepped up to the challenge of maintaining a high spot on consumers' radar in the home-search process.
The Palm Beach Post is located in South Florida, which has been one of the hottest real estate markets in the nation during the housing boom. Taking advantage of the housing frenzy, the newspaper started installing classifieds kiosks.
Consumers can browse photos, detailed listing information and maps using the kiosks, which reside mostly in shopping malls, ballparks, libraries and college campuses. There are 60 kiosks in total and, "about 5 million people are exposed to them each month.
Ahorre June 7, 2006 08:05 AM | ITIN Loan | Tarjetas de Credito