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RE/MAX International
RE/MAX International founder and chairman David Liniger entered the real estate business, technology was an IBM typewriter with a self-correcting ribbon. Now, the Internet has taken hold. But its impacts on the industry have not been as dramatic as one might expect, Liniger said during a real estate conference Wednesday.
RE/MAX International spends about $60 million in national advertising and an equal amount for regional advertising annually, and Liniger said he believes that it's better for the company to generate leads for its franchise offices rather than rely on outside companies. He said that any company that pays "an interloper or interceptor" for real estate leads "is making a very stupid mistake," as such intermediaries can cut deeply into agent commissions.
Ahorre July 28, 2006 01:04 AM | ITIN Loan | Tarjetas de Credito