Negocios | Fat Joe Joseph Cartagena | Reggaeton Music | Hip-Hop Moving Into The Corporate World
Daddy Yankee Reggaeton Revolution
By Josh Schellenberg - While politicians complain about an invasion on our Southern border in Arizona and New Mexico, a more tangible influx of Latino influence is crossing through Miami in the form of "reggaeton." Puerto Rican born Daddy Yankee pioneers this Spanish language hip-hop into the American mainstream with his catchy hit song "Gasolina" off of his latest album, "Barrio Fino." Many other hot, danceable songs off this energy loaded, 21-track album dominate radio stations and clubs throughout South Florida.
That said, it was no surprise to the informed viewer that Daddy Yankee and fellow reggaeton pioneers, Tego Calderon and Don Omar, were each able to receive 30 seconds of fame at MTV's Video Music Awards in Miami. After a brief introduction by Fat Joe, these three musical innovators brought celebrities and fans to their feet with their energetic, captivating beats. At that moment, Americans realized there is no one language in music. The feel of something hot, something with attitude and energy that can electrify a crowded room transcends the words in the lyrics and can communicate a much greater message.
Finally, and most importantly, the energetic beats that spice up every track on "Barrio Fino," like "Gasolina," make anybody want to move his or her body. This sends a message to the world about the importance of dance and Latin America's love for the pastime.
As catchy and thoughtful reggaeton becomes more popular, do not be left behind saying that this music is just a temporary Latino influence or that it will never become popular in the United States because it is in Spanish. It is obvious that reggaeton, which is more like a new form of hip-hop than reggae despite the name, is here to stay and will only become more popular, as it already has in Miami and many other parts of the world.
Ahorre September 7, 2005 07:23 AM