Negocios | Daddy Yankee Reggaeton Revolution | Reggaeton Music | Nuevo Album de Akwid
Hip-Hop Moving Into The Corporate World
By Michael Arceneaux - In 1992, the song "Baby Got Back" hit the airwaves, paying homage to all women possessing a well-endowed derriere. Thirteen years later, that song has resurfaced in the for of "Baby Got Backpack" for department store Target's Back-to-School ad campaign. As hip hop continues to expand its dominance in popular culture, one thing is certain of the art form: "Baby Got Staying Power."
The Latino community's effect on hip-hop music is visible through the popularity of reggaeton. Reggaeton is a fusion of hip-hop, dancehall, meringue, and salsa music. The sound is based out of Puerto Rico, but has gained popularity in New York. Iman Powe-Maynard, a senior film production major and native New Yorker is familiar with reggaeton and sees hip-hop expanding its reach. "I feel [that] hip-hop is more inclusive and that the culture now is no longer only exclusive to African American culture, but also Latino, Caribbean, and other cultures," Powe-Maynard said.
Ahorre September 7, 2005 07:36 AM