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New Reggaeton Radio Format
By Abbey Klaassen - When Spanish Broadcasting System flipped its KXOL-FM in Los Angeles last spring from Spanish contemporary to a bilingual mix of reggaeton and hip-hop (coining the rather clumsy moniker “Hurban”), it didn’t have much to lose. In fall 2004, the underperforming station managed a meager 1.5 share for persons 12-plus, according to Arbitron, good for 19th place in the market. But the experiment couldn’t have been more successful. By summer 2005, KXOL had catapulted into a tie for second most popular station in the market.
Ahorre January 31, 2006 11:37 AM