Learn The Elevator Business Pitch

Learn The Business "Elevator Pitch" - Writing and delivering an effective 'elevator' business pitch is a difficult but essential skill in business today. Mastering the art of speed pitching could be the different between winning and losing a new piece of business. In the normal scheme of things you have time to prepare a business pitch but in speed pitching you are put on the spot and have to perform effectively at short notice. You could be at a networking event like a business breakfast for example where each person round the table has just one minute to make an impact, to explain who you are, what you do, and what you want in terms of business leads or quality referrals. It could as easily be an encounter at a seminar or conference or exhibition or even trapped in a proverbial 'elevator' and have the chance to make a great first impression.

What do you say to promote your business and gain a new business client? 60 seconds is all you have got to make an impact and the clock is ticking. Relax, de-stress if these speed business pitching tips you will be well prepared. The first step is to turn back time and start again.

Ask yourself, how long is 60 Seconds? The answer- Is between 150 and 200 words.

Knowing the approximate number of words immediately allows you to think of time in terms of parcels of facts and information. You can break down time into bite-size chunks and craft your message into an effective mini-presentation. One of the great benefits of preparing an 'elevator pitch' is that it demands an accurate and objective assessment of your business and the benefits you will bring to a new customer.

When you are put on the spot your inner voice can calm you down and say:

"Do not freeze, you have done your homework, you have rehearsed, you have prepared, you are ready".

Why? Because you have followed a guide like the one below it will make every second count.

A Guide to Successful Business 'Speed' Pitching

The 60 Second Template - Words by the Second

1. Your name, company name & your role in the company

Approximately 10 seconds. - 30 words

2. What are your company products, unique selling points - what makes your business different - Why should I listen to you?

15 seconds - 45 words

3. What benefits will your business bring?

20 Seconds. - 60/80 words

4. Would they be interested in learning more by receiving a follow-up email or like to arrange a meeting

10 Seconds. - 30 words

5. Ask for their business card and give them yours, along with any leaflet you may have handy.

5 Seconds - 15 words

End Total: 60 Seconds = 200 words spoken at a fast pace

Assume 150 words if delivered with more of an accent on certain elements or if you want to place the stress on particular features of your proposition or even if you decide to speak slower to make your point if that is your personal style.

When you have finished preparing the first draft, think of ways you can improve it based on including any latest developments or connect your pitch to the event you are attending to create a relevant link of interest to those who you are speaking to.

Keep rehearsing and developing your skills. You will avoid you 'going blank' or looking unsure. Modify this template to suit your business pitch, but use it as a guide to be in the best position to make a great impact.

Good Luck and Good Fortune!