Business-to-Business Hispanic B2B Advertising has seen increased attention during the last few years, due to the growth in digital marketing. Digital media, and specifically search engine marketing, have provided companies that sell products and services to businesses and professionals the opportunity to target their messages and offers to decision-makers or buyers.
B2B advertising to Hispanic businesses questions:
* Are there really that many Hispanic-owned businesses?
* Aren't most Hispanic businesses small "mom and pop" sole proprietorships like single-location restaurants or dry cleaning businesses?
* Do Hispanic businesses even represent a viable market for my product or service (e.g. we sell CRM software to mid-sized companies)?
* Don't my existing B2B programs reach Hispanic businesses?
* Even if I wanted to reach Hispanic businesses, aren't they simply too niche to efficiently target with advertising?
* Do I need to advertise differently to Hispanic businesses?
So should B2B marketers pay more attention to Hispanic businesses?
There are approximately 2 million Hispanic-owned businesses in the U.S. that generate almost $300 billion in annual gross receipts. By the end of 2010, there will be 3.2 million Hispanic firms generating $465 billion (Sources: SBA, HispanicTelligence). That number is expected to balloon to 4.3 million by 2012. In fact, as of 2007, 1 out of every 10 small businesses in the U.S. is Hispanic-owned (Hispanic Trends).
Aren't most Hispanic business small "mom and pop" sole proprietorship's More than 50% of Hispanic businesses have 25 or more employees. Do Hispanic businesses represent a viable market for my product? Hispanic businesses are in a variety of industries and range from the start-ups to large public companies, and therefore consume every imaginable business product or service.