Credit-card companies are now required to print a toll-free number for a nonprofit credit-counseling service on every bill.
The requirement, part of the Credit Card Act that took effect in February 2010, is intended to prompt people to address their debt issues before they get completely out of hand. The nonprofit firms aren't quite the impartial advocates you might expect: Part of their funding comes from the credit-card companies themselves.
The best option for people who are over their heads in debt is to try to negotiate with their creditors directly. But if you have multiple creditors and don't have the time, experience or fortitude to cut deals with all of them the credit-counseling firms are one of the better options in the murky "debt resolution" world.