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Inland Empire Spanish Real Estate Advertising
A 2005 survey by the Census Bureau found nearly 8.4 million Hispanics living in the six counties of Southern California, where they account for almost 42 percent of the population. They made up about 43 percent of the people living in Riverside and San Bernardino counties.
The double digit growth of new Hispanic Homeowners in the Inland Empire real estate market has fueled
home builders and mortgage lenders to advertise through Spanish-language newspapers, radio and real estate Internet Web sites and to hire Spanish-speaking sales agents.
Targeting Hispanics has become a common marketing strategy within the real estate industry, said Gilbert Pacheco, a mortgage adviser and spokesman for the Inland chapter of the National Association of Hispanic Real Estate Professionals.
"We see banks team up with the National Association of Hispanic Real Estate Professionals in offering first-time home-buying programs that teach immigrants and first-generation consumers about the basics of personal finance, including the importance of credit in home buying," Pacheco added.
Hispanic Incomes Inland Empire Real Estate - Hispanic Home Owners Inland Empire Real Estate - Hispanic Home Buyers Inland Empire Real Estate
Ahorre November 9, 2006 10:28 PM | Law | Mortgages | Shop