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I have been getting emails relevant to what is a blog?. Remember a diary? Well, since the mid 90's many paper diaries went online and people created "Web Logs", online journals. The short term for web log is "blog" Its popularity has gain attention from the individual level to the corporate level for several reasons.
Why the Internet? - Popularity and interest levels are driven by the internet. When comparing the internet versus other forms of media, it is the only format that allows for a back and forth dialogue. Newspapers, radio or television don't allow a back and forth of information (instant feedback). The internet is the only vehicle which can be utilized to create a relationship with your readers, consumers or potential customers. Corporate sees this as a new marketing opportunity to "Soft Sell". |
