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Viva Laughlin - Las Vegas Latino Heritage Month

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Hispanic Ad- The Laughlin Tourism Committee (LTC) and the Las Vegas Convention & Visitors Authority (LVCVA) in association with Pochteca Events Works proudly present the 2nd annual Viva Laughlin!, A groundbreaking Latin Arts, Entertainment & Sports promotion celebrating Latino Heritage Month. The city-wide event is scheduled for October 7-10, 2005.

During the four days of celebration, Laughlin will once again host one of the largest fiestas of its kind. Viva Laughlin! will feature performances by renowned Latin music artists, comedians, boxing, theatrical productions, a car show, exhibits, and much more. A complete schedule will be announced in June.

"Viva Laughlin! is an extraordinary event for this destination as it specifically targets 25% of the total Hispanic population including Southern California, Phoenix & Las Vegas," said Sean Hammond, LTC chairperson for the event.

"Viva Laughlin! offers corporate sponsors an unmatched opportunity to partner with this one of a kind promotion" said Mario Cobian, CEO of Pochteca Event Works. "Viva Laughlin! is marketed via a 200k media buy and intense public relations efforts."

Some of last years highlights include renowned Latino pop star Cristian Castro, songstress Jennifer Pena, the legendary Freddy Fender, comedians Alex Reymundo and Joey Medina, and the beautiful Hawaiian Tropic models. The event drew over 20,000 visitors and 10,000 hotel rooms sold out out three weeks in advance.

Located 90 miles south of Las Vegas, Laughlin is a unique resort destination that welcomes over 5 million visitors annually. Laughlin has become one of the leading special-events destinations in the Southwest, offering the adventurous spectator everything from world-class rodeo action, to daring off-road racing and powerboat racing on the Colorado River.

For sponsorship information contact: Mario Cobian, Tel 310-754-9900, E-mail: mario@pochtecaeventworks.net and http://www.pochtecaeventworks.net

Ahorre June 2, 2005 10:27 AM | Huatulco Travel