SEO 101 Video Search Engine Optimization for Dummies
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About Latino Internet Small Business
Business Finances Marketing Money Real Estate Mortgages Small Business Internet
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Domain Name Lawyer Advice
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Women Bloggers Survey
AdAge.com -- According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study.
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The Man Who Owned iPhone.com Domain Name
Elmer Thomas of Thinking Serious, ran into Michael Kovatch at a StarBucks and used the opportunity for a video interview about the domain name IPhone.com domain name.
The Latino Internet Market - Hispanic Market Internet Digital Media
"The Man Who Owned iPhone.com Domain Name"
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The New Google Analytics Tools for Site Development
This is a great interview with Avinash Kaushik from Google.com analytics that will prepare you for the next level of development.It is proven that fresh content is essential for site growth, but how do you know if the content you have built is effective to visitors? Answer, analytic tools. There are a variety of analytic tools available on the internet to help you solve this problem. About The Internet - Hispanic Market Internet Digital Media
"The New Google Analytics Tools for Site Development"
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Advertising Google on Social Networks
Social networks are a powerful channel for reaching a variety of users on the web. You can select between CPM and CPC pricing. If the purpose of your placement-targeted campaign is to increase sales, leads, sign-ups, or other conversion-oriented metrics, you can select CPC bidding and pay when users click on your ads. If you want to maximize impressions and increase brand awareness among your target audience, you can select CPM bidding.
Choose from text, image, or click-to-play video ads to communicate your message and select from the many social network placements we have in the Google content network, including MySpaces, Facebooks applications, Friendster, hi5, Black Planet, and more.
"Advertising Google on Social Networks"
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Information About Advertising on Social Network Web Sites
Advertising Google Adwords on Social Network Web Sites - According to eMarketer's, 38% of all Internet users, or 72 million people, used social networks at least once a month in 2007. Among 18-34 year olds, 25% visit social networks daily and among 9-17 year olds, 55% spent between 5 and 30 hours per week on social networking sites.* Social networks have transformed where users spend their time on the web and have revolutionized how users communicate with each other and how advertisers communicate with users.
"Information About Advertising on Social Network Web Sites"
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Info on How Google Crawls Web Sites
Notes from Google on "How Google Crawls Web Sites" - Crawling Web Pages
Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.
"We use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site."
"Info on How Google Crawls Web Sites"
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How Remove your Content from Google Search Engine
Confused about the best uses of robots.txt, nofollow, URL removal tool? Wondering how to keep some of your pages off the web? Our webspam lead, Matt Cutts, talks about the best ways to stop Google from crawling your content, and how to remove content from the Google index once we've crawled it.
"How Remove your Content from Google Search Engine"
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Info on How Google Crawls Indexes Serves Web Search Resutls
Notes from Google on "How Google crawls, indexes, and serves the web resutls" - When you sit down at your computer and do a Google search, you're almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and determine the order of search results?
In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.
The three key processes in delivering search results to you are:
* Crawling: Does Google know about your site? Can we find it?
* Indexing: Can Google index your site?
* Serving: Does the site have good and useful content that is relevant to the user's search?
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Things to Know About Google Analytics Reporting
Google Analytics presents data in three columns: Marketing Optimization, Content Optimization, and E-Commerce Analysis.
Marketing Optimization: Shows the number of visitors total and how many new visitors have discovered the site (versus repeated visitors), the number of visits and pageviews per visit, the number of conversions per visit, the loyalty score of a visitor (have they visited the page more than once? how many times?), the referring source (search engine or site), the geographic location of the visitors, the ISP of the visitors, among other bits of interesting information (including user-defined data). You can also look at how your PPC campaigns are doing (how many page impressions, how many clicks, which keywords targeted the most clicks, etc.) and get keyword recommendations based on keywords present on your site combined with your PPC campaigns.
Content Optimization: This section of Google Analytics provides additional information on the best-converting keywords and which of these drives traffic for both paid and organic search, in addition to the source of these keywords (such as the search engine that displayed the ads). You can view which pages people landed on by filename and by title tag and you can see how many pages were visited and the length of each visit. You can also track goal conversions to see which were successful and which were abandoned and where. Further, you can get additional information about your visitors: the browsers and operating systems used, the desktop resolution and number of colors displayed, the speed of the users’ connections, and you can find out a variety of browser-specific options (Java/Javascript/Flash enabled?)
ECommerce Analysis: For the purposes of this blog post, this section is not being covered. However, this section allows you to see where your visitors are coming from, how they are finding you, which products are being purchased, and which marketing campaigns are contributing to these successful conversions.
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En Espanol Facebook in Spanish
Facebook has introduced a Spanish version of its popular social networking website as part of efforts to attract new audiences. It said this was the first of several languages besides English that the site plans to offer, with French and German versions expected soon. Facebook experienced a huge growth in user numbers during the past year, but now faces stiff competition. The firm said 60% of its 64 million users were from outside the US.
"En Espanol Facebook in Spanish"
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HDN Hispanic Digital Network Acquisition
PR Newswire today announced its acquisition of Hispanic PR Wire, LatinClips, and Hispanic Digital Network, recognizing the need for highly targeted marketing tools among those who communicate with the influential, fast-growing Hispanic market.
"HDN Hispanic Digital Network Acquisition"
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Local Internet Advertising Dollar Share Growth
By Borrell & Associates - Local advertising traditionally has accounted for about 85% of total revenue for newspapers in larger market, even higher for small market newspapers. Local TV stations receive a far higher proportion of their revenue from spot national advertising, while radio stations have tended to be in between, though in most case closer to newspapers than TV. The primary local competitor for newspapers has historically been directories (e.g., Yellow Pages) and direct mail. Increasingly, cable has been able to siphon off local dollars with the capability to insert advertisements down to the neighborhood level.
What must be most unnerving to newspaper publishers and, to a lesser extent other local media players, is that pure play Web sites now have the largest share of local on-line advertising revenue 43.7% by the reckoning of Borrell Associates.
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The Increase in Local Online Advertising Newspapers are Down
Posted by Ben Compaine
Newspapers continue to lose advertising market share to the Internet. That newspapers are losing share of local advertising is a reason for concern. According to the latest tally, newspapers accounted for 43.7% of the local online advertising pie of $8.5 billion for the first 10 months of 2007. This was down from a 44.1% share of a smaller total in 2004.
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