Ahorre.com Internet Marketing

The Man Who Owned iPhone.com Domain Name

Elmer Thomas of Thinking Serious, ran into Michael Kovatch at a StarBucks and used the opportunity for a video interview about the domain name IPhone.com domain name.

The Latino Internet Market - Hispanic Market Internet Digital Media

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The New Google Analytics Tools for Site Development

This is a great interview with Avinash Kaushik from Google.com analytics that will prepare you for the next level of development.It is proven that fresh content is essential for site growth, but how do you know if the content you have built is effective to visitors? Answer, analytic tools. There are a variety of analytic tools available on the internet to help you solve this problem. About The Internet - Hispanic Market Internet Digital Media

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Advertising Google on Social Networks

Social networks are a powerful channel for reaching a variety of users on the web. You can select between CPM and CPC pricing. If the purpose of your placement-targeted campaign is to increase sales, leads, sign-ups, or other conversion-oriented metrics, you can select CPC bidding and pay when users click on your ads. If you want to maximize impressions and increase brand awareness among your target audience, you can select CPM bidding.

Choose from text, image, or click-to-play video ads to communicate your message and select from the many social network placements we have in the Google content network, including MySpaces, Facebooks applications, Friendster, hi5, Black Planet, and more.

]]> You can use the AdWords Placement Tool to identify and select social network placements within the Google content network to display your ads. You can select social network placements by:

• Category: If you're unsure which social networks you'd like your ad to appear on, select the Social Network category under Social Networks and Online Communities. This will provide you with a list of all our social network partners and allow you to select those that meet your campaign objectives.

• URL: If you know which social network you'd like to target, simply type the URL into the Placement Tool, such as myspace.com, for example. From here, you can view all the different placements on MySpace and see a list of similar sites as well.

Information About Advertising on Social Network Web Sites

Advertising Google Adwords on Social Network Web Sites - According to eMarketer's, 38% of all Internet users, or 72 million people, used social networks at least once a month in 2007. Among 18-34 year olds, 25% visit social networks daily and among 9-17 year olds, 55% spent between 5 and 30 hours per week on social networking sites.* Social networks have transformed where users spend their time on the web and have revolutionized how users communicate with each other and how advertisers communicate with users.

]]> If you're concerned about showing up next to sensitive or controversial content, many of our social networking partners have created placements that only contain non-user generated content, such as the MySpace music or movies page. These placements allow you to reach just as many users in the social networking environment without worrying about your brand. Additionally, with the launch of cost-per-click placement targeting, you can placement-target any of our social networking sites and only pay when users click on your ads.

Info on How Google Crawls Web Sites

Notes from Google on "How Google Crawls Web Sites" - Crawling Web Pages

Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

"We use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site."

]]> Google's crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits of each these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

Google doesn't accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service.

Indexing

Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of most Flash files or dynamic pages.
Serving results

When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site's PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.

In order for your site to rank well in search results pages, it's important to make sure that Google can crawl and index your site correctly. Our Webmaster Guidelines outline some best practices that can help you avoid common pitfalls and improve your site's ranking.

How Remove your Content from Google Search Engine

Confused about the best uses of robots.txt, nofollow, URL removal tool? Wondering how to keep some of your pages off the web? Our webspam lead, Matt Cutts, talks about the best ways to stop Google from crawling your content, and how to remove content from the Google index once we've crawled it.

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Info on How Google Crawls Indexes Serves Web Search Resutls

Notes from Google on "How Google crawls, indexes, and serves the web resutls" - When you sit down at your computer and do a Google search, you're almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and determine the order of search results?

In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.

The three key processes in delivering search results to you are:

* Crawling: Does Google know about your site? Can we find it?
* Indexing: Can Google index your site?
* Serving: Does the site have good and useful content that is relevant to the user's search?

Things to Know About Google Analytics Reporting

Google Analytics presents data in three columns: Marketing Optimization, Content Optimization, and E-Commerce Analysis.

Marketing Optimization: Shows the number of visitors total and how many new visitors have discovered the site (versus repeated visitors), the number of visits and pageviews per visit, the number of conversions per visit, the loyalty score of a visitor (have they visited the page more than once? how many times?), the referring source (search engine or site), the geographic location of the visitors, the ISP of the visitors, among other bits of interesting information (including user-defined data). You can also look at how your PPC campaigns are doing (how many page impressions, how many clicks, which keywords targeted the most clicks, etc.) and get keyword recommendations based on keywords present on your site combined with your PPC campaigns.

Content Optimization: This section of Google Analytics provides additional information on the best-converting keywords and which of these drives traffic for both paid and organic search, in addition to the source of these keywords (such as the search engine that displayed the ads). You can view which pages people landed on by filename and by title tag and you can see how many pages were visited and the length of each visit. You can also track goal conversions to see which were successful and which were abandoned and where. Further, you can get additional information about your visitors: the browsers and operating systems used, the desktop resolution and number of colors displayed, the speed of the users’ connections, and you can find out a variety of browser-specific options (Java/Javascript/Flash enabled?)

ECommerce Analysis: For the purposes of this blog post, this section is not being covered. However, this section allows you to see where your visitors are coming from, how they are finding you, which products are being purchased, and which marketing campaigns are contributing to these successful conversions.

En Espanol Facebook in Spanish

Facebook has introduced a Spanish version of its popular social networking website as part of efforts to attract new audiences. It said this was the first of several languages besides English that the site plans to offer, with French and German versions expected soon. Facebook experienced a huge growth in user numbers during the past year, but now faces stiff competition. The firm said 60% of its 64 million users were from outside the US.

]]> 1,500 Spanish-speaking users on Facebook helped to translate the site from English to Spanish in less than four weeks. From 11 February, any person who goes to the website from a Spanish-speaking country will automatically see the Spanish version.

The firm said it currently had more than 2.8 million active users in Latin America and Spain.

HDN Hispanic Digital Network Acquisition

PR Newswire today announced its acquisition of Hispanic PR Wire, LatinClips, and Hispanic Digital Network, recognizing the need for highly targeted marketing tools among those who communicate with the influential, fast-growing Hispanic market.

]]> Manny Ruiz, President and co-founder of the Miami-based businesses, as well as the company's senior management team will join PR Newswire and assume responsibility for creating additional services to benefit the Hispanic marketplace.

"We are very pleased to join forces with PR Newswire because they share our passionate commitment to serving our clients, media partners and the Hispanic community," said Ruiz, who will remain the company's president. "The tangible benefits of this partnership will be immediately evident to our clients in the form of 24/7 hours of operation, expanded product offerings and soon to be launched, new communications services."

"The acquisition of Hispanic PR Wire, LatinClips and Hispanic Digital Network is in line with PR Newswire's mission to enhance our multicultural services in the U.S. and internationally through a combination of organic development and acquiring leading companies," commented Charles Gregson, chief executive officer, PR Newswire. "The services of these companies represent a full scale Hispanic communications platform that runs the gamut from Hispanic press release distribution to news monitoring and online marketing. Merging this platform with PR Newswire's services will allow us to offer marketers and communications professionals unprecedented ROI for all their U.S. Hispanic communications efforts. These businesses are leaders in their space, and we look forward to welcoming them into the PR Newswire family."

Hispanics are the largest minority demographic in the United States, with an estimated population of 41.3 million, according to the U.S. Census Bureau, one-eighth of the U.S. population. The Census bureau estimates this demographic will grow by more than 1.7 million people each year. U.S. Hispanic purchasing power has surged to nearly $860 billion and is projected to reach $1.2 trillion by 2012, nearly three times the growth of the overall national rate of consumer purchasing power over the past decade, according to The Selig Center for Economic Growth at the University of Georgia.

Today, the U.S. Hispanic media includes over 30 Associated Press-style wire services and news syndicates, more than 550 Hispanic TV shows, over 175 Hispanic cable / satellite TV shows, more than 1,000 Hispanic radio station shows, over 875 Hispanic newspapers, over 625 magazines, and thousands of Hispanic media web sites. In total, the combined forces of PR Newswire and Hispanic PR Wire will reach more than 3,000 unique media outlets and websites that have specific interest in real-time Hispanic news.

Hispanic PR Wire (http://www.hispanicprwire.com) offers unrivaled distribution to key Hispanic media and stakeholders that is targeted, comprehensive and accurate. Through scores of exclusively licensed news partnerships with many of the nation's leading Hispanic newspapers, magazines and Internet portals, Hispanic PR Wire offers clients more than 100 online placements with any geographic distribution. LatinClips (http://www.latinclips.com/index.php) is the nation's most comprehensive U.S. Hispanic media monitoring and measurement service. Hispanic Digital Network (http://www.hdnweb.com) is the nation's first and largest Internet advertising network of U.S. Hispanic newspapers, magazines and media portals.

Among the senior executive team joining PR Newswire as a result of the acquisitions are Ruiz, an award winning public relations executive and former journalist who routinely counsels senior executives on Hispanic marketing issues; Christine Clavijo-Kish, marketing and public relations expert and co-founder of Hispanic PR Wire and LatinClips; Bill Gato, co-founder and president of Hispanic Digital Network; and Dalia Paratore Salazar, media expert and co-founder and managing partner of LatinClips.

"Clients of all three organizations will continue to experience the high level of customer service they are used to," said Dave Armon, chief operating officer of PR Newswire. "We know that part of the success of these companies is the close relationships and boutique approach that its principals have taken in building these Hispanic-owned businesses. The clients will now enjoy the benefits of a multinational firm's communications infrastructure while still receiving the personal service they have grown accustomed to."

PR Newswire's acquisition of Hispanic PR Wire, LatinClips and Hispanic Digital Network combined with the company's July 2007 purchase of Notilog, the leading Latin American Spanish- and Portuguese-language electronic media monitoring and analytics firm, positions PR Newswire as the unparalleled source of communications services that target the U.S. Hispanic and Latin American markets.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non- profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up- to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, and Vintage Filings, the fastest growing Edgar filing service. PR Newswire is a subsidiary of United Business Media plc of London.

About Hispanic PR Wire

Miami-based and Latino-owned Hispanic PR Wire (HPRW) is the nation's leading and most comprehensive Hispanic press release wire service reaching U.S. Hispanic media and opinion leaders. Through scores of news partnerships with many of the nation's leading Hispanic newspapers, magazines and Internet portals, HPRW gives clients more than 100 online placements with any geographic distribution. Hispanic PR Wire distributes corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its newsfeed.

About LatinClips

Miami-based LatinClips is the nation's most comprehensive Hispanic media monitoring service. Since its inception in 2003, LatinClips has strived to deliver solid expertise in the news and opinion-tracking sector. The LatinClips Press product monitors more Hispanic publications than any other service and LatinClips Online focuses on delivering Web-based content. LatinClips Metrics offers the only service dedicated to analyzing U.S. Hispanic news content by developing customized reports for ROI metrics and other marketing-based data.

About Hispanic Digital Network

Miami-based Hispanic Digital Network (HDN) (http://www.hdnweb.com) is a leading U.S. Hispanic Web marketing and site representation company. Launched in 2003, HDN is the nation's first and largest Internet advertising network of U.S. Hispanic newspapers, magazines and media portals. HDN provides Hispanic- focused publications nationwide with customized news websites, web hosting and ad serving. HDN has built dynamic websites for over 80 Hispanic newspapers and magazines, including Miami's Diario Las Americas (http://www.diariolasamericas.com), Chicago's Extra News (http://www.extranews.net), North Carolina's Mi Gente (http://www.migenteweb.com) and Boom! Magazine (http://www.boomonline.com).

Local Internet Advertising Dollar Share Growth

By Borrell & Associates - Local advertising traditionally has accounted for about 85% of total revenue for newspapers in larger market, even higher for small market newspapers. Local TV stations receive a far higher proportion of their revenue from spot national advertising, while radio stations have tended to be in between, though in most case closer to newspapers than TV. The primary local competitor for newspapers has historically been directories (e.g., Yellow Pages) and direct mail. Increasingly, cable has been able to siphon off local dollars with the capability to insert advertisements down to the neighborhood level.

What must be most unnerving to newspaper publishers and, to a lesser extent other local media players, is that pure play Web sites now have the largest share of local on-line advertising revenue 43.7% by the reckoning of Borrell Associates.

The Increase in Local Online Advertising Newspapers are Down

Posted by Ben Compaine

Newspapers continue to lose advertising market share to the Internet. That newspapers are losing share of local advertising is a reason for concern. According to the latest tally, newspapers accounted for 43.7% of the local online advertising pie of $8.5 billion for the first 10 months of 2007. This was down from a 44.1% share of a smaller total in 2004.

About On Page SEO Page Optimization

Spanish Internet Marketing - "On Page Optimization" is often overlooked by many web site builders. Webmasters most likely tend to spend more time trying to get inbound. "On page optimization" is something you can do quickly to give yourself an extra boost in search engines.

]]> A) Each page should be optimized for only one search term. If your search term has a synonym, make separate pages for each synonym.

B) Google and some other search engines will display two listings from a web site together if both are relevant to the users search.

C) The URL - Search engines tend to rank pages well when the URL contains the search term.

D) Most search engines treat hyphens as spaces, but do not treat underscores as spaces.

E) Optimize the Page Title - The page title should contain the keywords for which you are optimizing, nothing else.

Sales Results for Cyber Monday 2007

Cyber Monday (the Monday after Thanksgiving Day), November 26 2007 By the Center for Media Research reported the results from ComScore, Inc. earlier today showing Cyber Monday spending soared to $733 million this year, a 21% jump over the $610 million spent on the same day last year. That is also an 84% increase over the average daily spending total for the four week preceding Cyber Monday, which is believed to be the biggest online spending day of the year. ComScore Chairman, Gian Fulgoni, said "Cyber Monday represents the first significant spike in online holiday spending activity. With $733 million in sales, it's the first time a single day of online retail spending has broken the $700 million threshold. About Online Advertising

About Purchasing a Home and Getting a Mortgage

About Real Estate - About Mortgage and Home Loans

There is a forecasts that 2.2 million Hispanics will buy homes by 2010. The U.S. Hispanic Market is the the most promising sector to deliver growth the the real estate market. The Latino community could potentially become a majority in the first time home buyer sector.