These speakers represent all aspects of the e-commerce landscape. Three quarters of our speakers are direct-to-consumer online retailers representing all segments of the e-commerce industry: 34% hail from web-only merchants and 18% are from retail chains, while the rest of the speakers work in e-commerce solutions, consulting and researchers, manufacturing, cataloging and contact centers, legal and financial, travel, ticket, and more. Such diversity of speakers is one of the hallmarks of IRCE, and it explains why this conference agenda appeals to all players in e-retailing.
]]> Speakers are chosen by Internet Retailer's editorial staff, who base their selections solely on the speaker's expertise. No speakers were chosen for any commercial consideration.Here is a sampling of the variety of speakers who will be providing e-commerce insights at the Internet Retailer Conference and Exhibition:
Influential Guest Speakers: IRCE 2012’s Keynote and Featured Speakers are from some of the country’s most profitable e-commerce sites, including William J. Lynch, Jr., CEO of Barnes & Noble; Alexis Maybank, CMO and co-founder of Gilt Groupe; Sam Yagan, CEO of OKCupid; and Chris Bolte, Vice President Demand Generation, @WalmartLabs. This year’s Special Guest Speaker is Fareed Zakaria, host of CNN’s “Fareed Zakaria GPS,” editor at large for Time Magazine, and New York Times bestselling author of “The Post-American World.” Mr. Zakaria will discuss how e-commerce pioneers must seize growth opportunities in the global market.
]]>It is already evident that a 25% group discount is an amazing deal given this year's agenda. But don't forget: when you sign up for IRWD you are eligible* for 2 free design consultations from web design professionals. These two 30-minute consultations constitute a free registration bonus valued at an average of $500 each, so by registering, attendees can earn back their entire IRWD 2012 registration fees before the group discount even applies. Factor in an unrivaled Exhibit Hall and a networking dinner party, and it is hardly a wonder that IRWD is consistently Internet Retailer's top-rated e-commerce event.
To download report CLICK on link below;
http://www.HispanicAd.com/banners2/downloads/proximus-12.pdf
While Facebook Places launched almost a year ago, the improvements released recently send a clear signal to retail brands: think and act local. First let's review what's been rolled-out then we'll have a look at the implications for brands with multiple locations.
]]> New Enhancements to Facebook Places - Generally, the changes are focused on establishing a relationship between "Parent" Pages (heretofore called "Page") and the "Child" Pages (let's call these "Place Pages") for each of the company's locations or stores. Access to these features is still limited and accessed through a Facebook Account Representative. Specifically the following features have been added:Locations Tab: This optional tab would appear on the main Page. The Locations tab will display nearby locations for a user and enable them to search for locations by zip code.
Linking Parent/Child Pages: A link to the Page will be displayed below the name of each Place Pages.
Total Check-ins: An aggregated tally of Place Page Check Ins will appear on the Page.
Places Page Management: This one is for the monitoring/moderation companies out there. Administrators for the Page will have admin access to the Place Pages.
New Pages API features: This one is for the more advanced developers out there. Dashboards can now be created to edit all these new Place Pages efficiently using new API features, including the wall settings, custom tabs, etc. Particularly exciting is Check-in Deals can now be created and edited for multiple Place Pages.
Implications for Marketers with Multiple Locations
Stake your Claim- Establish your Places It all begins with claiming your Place Pages and owning your corner of the Social Graph. Once established, you'll be surprised how many of your customers begin checking in and "liking" those local stores right away.
Add Local to your Social Plan Just when you thought you had Facebook marketing figured out for one Page, now there the many "children" to consider. How are you going to manage these Place Pages? Who will monitor and moderate Comments and Wall posts? What is the role of your store managers and franchisees? How will you track customer service at this local level? These challenges will scare off many of your competitors. Let it. You alone will own this busy intersection of Local and Social.
Remember "Place" is just one of the Four P's The Four P's have been around since the 1960's but until now, seemed absent from most Social Marketing plans. Product, Price, Place and Promotion all have a staring role in your new Social-Local Marketing Plan. Adding Facebook Deals and creative Check In promotions have the power of driving foot traffic and immediate sales. Always use this power for good, not evil.
Never forget the fifth P, People Pay special attention to that which makes you successful in Social Marketing- the People. Your Fans have liked your Page with the expectation that they're subscribing to news from and opening a line of two-way communication with your brand. Now they will do this, with the same expectations, but through a local lens. Exceed these expectations. Surprise. Delight. These People may be the best customers you'll ever have.
]]>With the new search service (rolling out this week), users can upload images and videos to accompany Tweets and hashtags. The company thinks images will make results more relevant, and it will be adding a feature enabling users to attach photos to Tweets directly through Twitter.com. People will also have the option to search through images and videos related to trending Twitter topics.
]]> Marketers might take this as an additional opportunity for visibility in a fast-paced social space. By sharing images with followers and optimizing the corresponding Tweets with search-friendly messages and hashtags, businesses might gain extra exposure via image and video Twitter searches when they practice Twitter SEO.Optimizing Tweets to catch users' interests may be good practice as the microblogging site boasts an ever-growing audience. Research from Edison indicates that 20 million Americans have Twitter accounts, and three in 10 users access the site several times throughout the day.
]]>“I’m a big fan of online seminars and jumped at the opportunity to be a part of such a quality training event. Each class will provide attendees with lots of helpful information that they can use to improve their SEO and social media efforts,” said Nick Stamoulis.
Each class will provide marketers with the exclusive opportunity to ask the expert instructors questions and learn how the lessons learned can work to benefit their business. Attendees will learn from sought-after Search and Social Media leaders who are willing to share their experiences and knowledge on how to improve search marketing results. Participants can attend the live, online classes at the scheduled time or access the recorded archive up to 90 days after the event ends.
The seminar is designed to help both B2B and B2C companies understand essential SEO and SMM solutions learned from real-world best practices and case studies. From implementation to tracking, the training will connect the dots between SEO and Social Media with enlightening presentations, step-by-step instruction, and direct networking with A-list SEO and Social Media experts.
Interested participants can register now and save 50% at the SEO & Social Media Success Online Seminar website.
About SEO and Social Media Success, hosted by PPC Summit/Internet Marketing Institute
Over the past 5 years PPC Summit has led the way in internet marketing training providing leading education to thousands of marketers during live and online seminars. Each seminar is dedicated to delivering tactical classes that empower marketers to help improve their bottom line profits. The live and online seminars bring together world-class internet marketing experts who teach a full range of strategies, resources and tools to help businesses increase their sales and achieve higher profits. For information on the next PPC Summit event, visit the SEO and Social Media Success site for complete details.
A neat example is the infographic below from Venere.it, which illustrates fun facts and trivia about Oscar-winning films and their locations, and which was shared with website owners in return for a link.
Creative Ideas Save Money & Time on SEO - Producing great infographics at the drop of a hat or coding specific Facebook pages might not be easily achievable for a lot of search engine optimizers, but the point is that great creative ideas will almost always go ‘viral,’ and this in turn will always help your link building.
When you plan out what activities need to be done to top the rankings in your chosen field, think about what tools and imagery might be of use to the related bloggers and review sites in your industry, and how you could go about creating them – you might find a creative idea can save a lot of time and money spent on more traditional SEO.
]]>Including social media content as a ranking factor is a perfectly logical step for search engines to take. In order to provide the most relevant results for a given search they look at which websites/webpages are recommended by other websites in the form of direct links. Now they will also consider what individuals consider to be important.
]]> The clear flaw in this thinking, which can be parked for another day, is that the people who make the most noise in social media aren't always representative of the more silent majority.That "social SEO" has an impact upon natural search rankings is now irrefutable, and the recent introduction of Google +1 means there is now an even more direct relationship between a ‘social signal’ and ranking improvements. The influence of social SEO on rankings is typically reliant upon volume, however, so how can brands generate lots of likes, retweets, and +1s, as well as links?
Viral Marketing
A good starting point is to see what campaigns you could run that would be likely to attract likes and other social shares.
One example of this from the U.S. is Expedia’s "Friend Trips" game. The concept is pretty simple and is explained in the screenshot in five simple steps, the key points in reality being: 1. Like Expedia, and 4. Your plane is entered once all 5 friends accept your invitations (once they have all liked Expedia too). The effect of this promotion: Expedia’s following exploded from 130,000-odd to more than 1 million in the space of two months.
]]>This keynote is timed perfectly for the publication of his new book "Everything Is Obvious: Once You Know The Answer" Duncan has some amazing insights into the kind of interactions taking place at Twitter and Facebook. If you really want to get a better understanding of what makes social media tick, be sure to attend this fascinating keynote.
2. SEO is Dead, Long Live SEO! - With the recent media storm generated by the New York Times story regarding JCPenney and black hat tactics in SEO, it seems like the ideal time to revive the SEO Is Dead. Long Live SEO session, which segues beautifully into the now infamous Black Hat/White Hat session. Unconferenced and open mic, this is the chance for any attendee to voice their opinion on the JCPenney issue and all matters both black and white hat.
3. Get up to Speed on Paid Search - Another big industry happening last year was the Bing/Yahoo integration. Now that it's been up and running for a while, how's it working out?
Well, if you're not quite sure, make a point of checking out the What Every Paid Search Advertiser Needs to Know about the Bing/Yahoo Search Alliance session. Leading industry practitioners Andrew Goodman and Matt Van Wagner bring you up to speed with new developments.
4. Search Engine Marketing 101 - SES is the primary learning ground for marketers coming into the space. So the Introduction To Search Engine Marketing session is a must attend. Presented by Bill Hunt, bestselling author and one of the most respected practitioners in the industry, be assured that, by the end of this session, Bill will have you up and running and confidently ready to attend your chosen conference sessions.
5. Master Technical SEO - At the other end of the scale, if you're a deep-in-the-weeds coder dealing with the truly technical aspects of SEO, then the Technically Speaking, This Is How You Do It session is right up your street. SEO Egghead Jaimie Sirovich, author of the book "Professional Search Engine Optimization with PHP: A Developer's Guide to SEO," is joined by one of the most influential people in the search industry, Webmaster World's very own Brett Tabke. And to make sure we're all on the same coding page, software engineer Tiffany Oberoi from Google will be on hand, too.
6. Conquer Vertical Search Marketing - If you work in a vertical marketplace you know that brings its own set of unique challenges. So be sure to catch Paul Szymanski of Sony Music Entertainment for his Music and Search Engine Marketing session. If you're not B2C but more B2B, the B2B Lead Generation Management & CRM Integration session is bound to be of interest.
7. Connect Search & Display - You know, there was a time when you were less than likely to hear the words search and display in the same sentence. And yet, this genuinely is a dynamic duo. Get the connection by attending the Crossing The Digital Divide session.
And that reminds me, we have a one day track full of the latest on what's happening in the world of ad networks and exchanges as we once again partner up with our colleagues from the IAB on day one of SES.
8. Understand the Local Search Evolution - Last year also saw the huge rise in popularity (and visibility) of Google places. Local search is huge and getting bigger. Two must attend sessions for local marketers are Local 2.0: The Evolution of Local Search and Local + Social: the Future of Promotion
9. New Latino Track - Not only that, we're delighted to be working with new partners attracting new audiences. In New York, we're devoting an entire track of the conference specifically aimed at marketing to Latinos.
With sessions including reaching Latinos through SEO and a search and social marketing to Latinos roundtable, it's a perfect opportunity to get a complete understanding of the finer nuances and cultural differences to be aware of. And the track kicks off with a high profile introduction featuring keynote speakers Carlos Manzano, Executive Director, Latin Media & Entertainment Commission, City of NY and Mark Lopez, Head of U.S. Hispanic Audience, Google.
10. In-Depth Workshops & Training - And, as ever, we've teamed up with our friends at Online Marketing Summit (OMS) to extend the depth and breadth of content and expertise across the entire week. Check out the workshops and training here.
We look forward to seeing you at SES New York.
Esperamos verlo en nuestra Conferencia de Search Engine Strategies en Nueva York.
]]>Google’s Android@Home software would be built into appliances and light bulbs so it can wirelessly communicate with Android devices. For example, LightingScience this year released LED light bulbs that can connect with Android devices to turn off the lights without having to get up to flip the switch. Google also introduced the Open Accessory toolkit, which will help developers create other everyday household items that are compatible with Android devices.
“Everything should be Android-ified,” says Andy Rubin, head of Android. “We should just take it to new levels. It’s no longer something that people will go to the store to buy and then bring to their home or bring to their office. It’s something that will actually bridge those things.”
Source: “Turn Your Android Phone Into a Remote Control for Your Home,” The New York Times (May 10, 2011)
]]>By Nick Stamoulis, President and Founder of Brick Marketing
In the world of marketing, everyone's favorite question is "What's my ROI?" ROI (return on investment) is all about knowing what you'll get out based on what you put in. If you spend X amount of dollars on a television commercial, how many people will see it? How does that affect your sales? In an economy where every dollar is being stretched to its maximum potential, companies are unwilling to part with their budget unless they know it is going to be worth it in the long run. Understanding the ROI of a search engine optimization (SEO) campaign is just as important as understanding the ROI of running a radio advertisement. So what exactly should you be looking at when determining the success or failure of your SEO efforts? Here are a few factors to take into consideration:
]]>By Elisa Gabbert, Content Development Manager at WordStream
Before targeting a new keyword vertical, it's a good idea to evaluate the competitiveness of the market. This will give you a sense of how difficult it will be to rank for that term in organic search, and/or how costly it will be to bid on that term in your PPC campaigns.
This is done by analyzing keyword competition. By estimating how much time and effort it may take to achieve top rankings for particular keywords or search terms, search marketers can better gauge where to spend their time. So how do you judge keyword competition? What are the factors involved in competitive keyword analysis?
]]>By David Rodnitzky, CEO of PPC Associates
These days, any conversation about online marketing is required by law (OK, not really) to include extensive discussion of Facebook and Twitter. Social media is heralded as the way to generate buzz and virality, interact with existing customers, create demand among potential customers, and build your brand. Anecdotal evidence is plentiful - consider Orabrush's 14 million video views on YouTube, Converse's 15 million fans on Facebook, or Zappos CEO Tony Hsie's 1.8 million followers on Twitter.
These examples show the massive potential reach of social media, but large numbers alone do not a successful marketing campaign make. Indeed, in the world of SEM, success is not measured by clicks or impressions, but by conversions and revenue.
]]>Joseph Miller, EON Product Manager and author of Business Wire’s popular SEO Tip Jar blogpost column, and Alison MacDonald, a Business Wire account executive in Silicon Valley, will present useful tips for professional communicators on how to make press releases more welcoming to search engines. The webinar is FREE to professional communicators and others interested.
]]> “The moving target of SEO for press releases continues to evolve,” says Miller. “We’ll do our best in this webinar to help clients understand ongoing changes and offer ideas on getting the most from your press release efforts.“Business Wire’s educational webinar series launched in 2007 and has since enlightened thousands of professional communicators, garnering three awards from the Society for New Communications Research.
Details and registration for upcoming webinars follow.
Wednesday, April 20, 2011
Search Engine Optimization for Your Press Releases
10 a.m. Pacific / Noon Central/ 1 p.m. Eastern
Registration: https://www1.gotomeeting.com/register/112913465
In this webinar, we'll share insights on applying modern Search Engine Optimization (SEO) to your Press Release using proven techniques, tips, and tools.
Joseph Miller, EON: Enhanced Online News Product Manager, Austin
Alison MacDonald, Business Wire Account Executive, Silicon Valley
More resources are available at the Business Wire webinar archive, or at All Things Press Release.
Press Releases and Twitter: What to Expect When You Tweet Your Press Release
Xxtensible Business Reporting Language: What You Need to Know about XBRL
Etiquette for the Digital Age
How to Build a Better Online Newsroom
Beginner’s Guide to Search Engine Optimization for Your Press Release