These speakers represent all aspects of the e-commerce landscape. Three quarters of our speakers are direct-to-consumer online retailers representing all segments of the e-commerce industry: 34% hail from web-only merchants and 18% are from retail chains, while the rest of the speakers work in e-commerce solutions, consulting and researchers, manufacturing, cataloging and contact centers, legal and financial, travel, ticket, and more. Such diversity of speakers is one of the hallmarks of IRCE, and it explains why this conference agenda appeals to all players in e-retailing.

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While Facebook Places launched almost a year ago, the improvements released recently send a clear signal to retail brands: think and act local. First let's review what's been rolled-out then we'll have a look at the implications for brands with multiple locations.

With the new search service (rolling out this week), users can upload images and videos to accompany Tweets and hashtags. The company thinks images will make results more relevant, and it will be adding a feature enabling users to attach photos to Tweets directly through Twitter.com. People will also have the option to search through images and videos related to trending Twitter topics.

Including social media content as a ranking factor is a perfectly logical step for search engines to take. In order to provide the most relevant results for a given search they look at which websites/webpages are recommended by other websites in the form of direct links. Now they will also consider what individuals consider to be important.

Google’s Android@Home software would be built into appliances and light bulbs so it can wirelessly communicate with Android devices. For example, LightingScience this year released LED light bulbs that can connect with Android devices to turn off the lights without having to get up to flip the switch. Google also introduced the Open Accessory toolkit, which will help developers create other everyday household items that are compatible with Android devices.

“Everything should be Android-ified,” says Andy Rubin, head of Android. “We should just take it to new levels. It’s no longer something that people will go to the store to buy and then bring to their home or bring to their office. It’s something that will actually bridge those things.”

Source: “Turn Your Android Phone Into a Remote Control for Your Home,” The New York Times (May 10, 2011)

By Nick Stamoulis, President and Founder of Brick Marketing

In the world of marketing, everyone's favorite question is "What's my ROI?" ROI (return on investment) is all about knowing what you'll get out based on what you put in. If you spend X amount of dollars on a television commercial, how many people will see it? How does that affect your sales? In an economy where every dollar is being stretched to its maximum potential, companies are unwilling to part with their budget unless they know it is going to be worth it in the long run. Understanding the ROI of a search engine optimization (SEO) campaign is just as important as understanding the ROI of running a radio advertisement. So what exactly should you be looking at when determining the success or failure of your SEO efforts? Here are a few factors to take into consideration:

By Elisa Gabbert, Content Development Manager at WordStream

Before targeting a new keyword vertical, it's a good idea to evaluate the competitiveness of the market. This will give you a sense of how difficult it will be to rank for that term in organic search, and/or how costly it will be to bid on that term in your PPC campaigns.

This is done by analyzing keyword competition. By estimating how much time and effort it may take to achieve top rankings for particular keywords or search terms, search marketers can better gauge where to spend their time. So how do you judge keyword competition? What are the factors involved in competitive keyword analysis?

By David Rodnitzky, CEO of PPC Associates

These days, any conversation about online marketing is required by law (OK, not really) to include extensive discussion of Facebook and Twitter. Social media is heralded as the way to generate buzz and virality, interact with existing customers, create demand among potential customers, and build your brand. Anecdotal evidence is plentiful - consider Orabrush's 14 million video views on YouTube, Converse's 15 million fans on Facebook, or Zappos CEO Tony Hsie's 1.8 million followers on Twitter.

These examples show the massive potential reach of social media, but large numbers alone do not a successful marketing campaign make. Indeed, in the world of SEM, success is not measured by clicks or impressions, but by conversions and revenue.

Joseph Miller, EON Product Manager and author of Business Wire’s popular SEO Tip Jar blogpost column, and Alison MacDonald, a Business Wire account executive in Silicon Valley, will present useful tips for professional communicators on how to make press releases more welcoming to search engines. The webinar is FREE to professional communicators and others interested.