The Latino Internet Market - Hispanic Market Internet Digital Media

Choose from text, image, or click-to-play video ads to communicate your message and select from the many social network placements we have in the Google content network, including MySpaces, Facebooks applications, Friendster, hi5, Black Planet, and more.

Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

"We use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site."

In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.

The three key processes in delivering search results to you are:

* Crawling: Does Google know about your site? Can we find it?
* Indexing: Can Google index your site?
* Serving: Does the site have good and useful content that is relevant to the user's search?

Marketing Optimization: Shows the number of visitors total and how many new visitors have discovered the site (versus repeated visitors), the number of visits and pageviews per visit, the number of conversions per visit, the loyalty score of a visitor (have they visited the page more than once? how many times?), the referring source (search engine or site), the geographic location of the visitors, the ISP of the visitors, among other bits of interesting information (including user-defined data). You can also look at how your PPC campaigns are doing (how many page impressions, how many clicks, which keywords targeted the most clicks, etc.) and get keyword recommendations based on keywords present on your site combined with your PPC campaigns.

Content Optimization: This section of Google Analytics provides additional information on the best-converting keywords and which of these drives traffic for both paid and organic search, in addition to the source of these keywords (such as the search engine that displayed the ads). You can view which pages people landed on by filename and by title tag and you can see how many pages were visited and the length of each visit. You can also track goal conversions to see which were successful and which were abandoned and where. Further, you can get additional information about your visitors: the browsers and operating systems used, the desktop resolution and number of colors displayed, the speed of the users’ connections, and you can find out a variety of browser-specific options (Java/Javascript/Flash enabled?)

ECommerce Analysis: For the purposes of this blog post, this section is not being covered. However, this section allows you to see where your visitors are coming from, how they are finding you, which products are being purchased, and which marketing campaigns are contributing to these successful conversions.

What must be most unnerving to newspaper publishers and, to a lesser extent other local media players, is that pure play Web sites now have the largest share of local on-line advertising revenue 43.7% by the reckoning of Borrell Associates.

Newspapers continue to lose advertising market share to the Internet. That newspapers are losing share of local advertising is a reason for concern. According to the latest tally, newspapers accounted for 43.7% of the local online advertising pie of $8.5 billion for the first 10 months of 2007. This was down from a 44.1% share of a smaller total in 2004.

There is a forecasts that 2.2 million Hispanics will buy homes by 2010. The U.S. Hispanic Market is the the most promising sector to deliver growth the the real estate market. The Latino community could potentially become a majority in the first time home buyer sector.