Internet SEO Marketing SEM

How to Travel Get Paid by Google Highest Google Adsense Revenue Share

Wed, 15 Dec 2010 00:31:31 -0500

About Social Media User Habits and Preferences

Sat, 06 Mar 2010 12:43:11 -0500

The Retail Advertising and Marketing Association released new research this week at the NRF's Retail Innovation & Marketing Conference on the habits of social media users. Comparing social media users to the average U.S. adult, the survey looks at the differences in demographics for each group, including male and female usage as well as age differences in social media users compared to other adults. The survey was conducted by BIGresearch

U.S. Hispanic Web Publishers Spanish Web Marketing Marketers

Fri, 19 Feb 2010 07:37:10 -0500

Joe Kutchera: "What U.S. Hispanic Publishers and Marketers Can Learn From Spain"

Joe Kutchera - Many U.S. Hispanic publishers and e-commerce sites find that when they launch a site in Spanish targeting U.S. Hispanics many Latin Americans find their site for a number of reasons:

1) Their site has been optimized for search and so other Spanish-speakers find the site
2) 136 million consumers read in Spanish online, most of whom live outside of the U.S.
3) Sites in the U.S. and Spain typically feature better-produced content than in Latin America
4) Since there isn’t enough content in Latin America, Internet users find foreign sites in Spanish via search
5) Many U.S. Hispanic sites don’t have a landing page for users outside of the U.S.
6) It really is the World Wide Web.

US Hispanic Broadband Internet Access

Fri, 19 Feb 2010 07:32:43 -0500

Research: Hispanics Still Lag in Internet Access - The U.S. Department of Commerce just published the report: “Digital Nation: 21st Century America’s Progress Toward Universal Broadband Internet Access”.

The Girl Scouts Viral Marketing Internet Cookie Sales

Sun, 07 Feb 2010 06:41:02 -0500

Girl Scout founder Juliette Gordon Low would approve of her organization's recent plunge into viral marketing. After all, Low used the then-newfangled telephone almost a century ago to declare her intention to start the Girl Scouts to a friend. Like technology, cookie sales have been part of the organization since its early years. It's a lucrative tradition: The cookies, including Thin Mints and Samoas, bring in $700 million in sales a year.

Real Estate Market Digital Marketing

Mon, 01 Feb 2010 09:23:59 -0500

Real estate companies have been slow to embrace online marketing, according to a survey by Brandeis University's International Business School and digital marketing firm inSegment, Inc

2008 Online Sales Results eCommerce Sales

Thu, 07 Jan 2010 12:29:53 -0500

ComScore today reported that e-commerce sales for the November and December period rose 4% to $29.1 billion, compared with $28 billion a year ago and $29.2 billion in 2007. Through October, sales were down 1% compared with 2008; sales for the holiday season in 2008 declined 3%, after adjusting for the fact the 2008 season had fewer shopping days than the 2007 season.

2010 Google PPC Revenues Increase

Thu, 17 Dec 2009 13:58:14 -0500

PPC Revenue is Finally Expected to Rebound in 2010 With Google Being the Prime Beneficiary

By Ron Jackson DN Journal - After an exceptionally long drought in which many saw their PPC revenue drop by 75% or more, evidence is mounting that domain owners will finally witness an end to the carnage in 2010. The latest indication of an upturn came today when Jefferies stock analyst Youssef Squali raised his price target on Google stock (already rated a buy) from $600 to $695 a share (Google closed at $593 today).

Black Friday Retail Expectations

Mon, 14 Dec 2009 16:49:17 -0500

Black Friday 2009 came in with lower-than-average spending, with sales figures about even with 2008’s poor performance, according to a survey of nearly 5,000 shoppers.

The National Retail Federation said 195 million shoppers hit stores and Web sites over the holiday weekend, spending a total of $41.2 billion nearly flat with $41 billion spent over the 2008 Black Friday weekend.

The number of shoppers increased from 172 million during the 2008 holiday weekend, though the average spent was $343.31 per person over this year’s Black Friday period, down from $372.57 last year. Shoppers in the Northeast averaged $356.81, of which $124.39 was spent online.

CPG Social Media Marketing Problems

Wed, 18 Nov 2009 08:32:33 -0500

www.emarketer.com - Consumer packaged goods (CPG) companies and social media are not an easy mix. Because CPG companies tend to focus on reaching a mass audience and have well-honed ways of measuring marketing effectiveness and sales, social media has been a less than perfect fit.

Mobile Social Networking Usage USA

Tue, 17 Nov 2009 12:28:17 -0500

Social networking is one of the fastest-growing activities among mobile users around the world. And as one of the primary ways mobile users communicate with one another, it is proving a significant driver of Internet usage on mobile devices.

eMarketer predicts the number of mobile users accessing social networks from their mobile devices will reach 607.5 million worldwide by 2013, representing 43% of global mobile Internet users. In the US, mobile social networkers will total 56.2 million by 2013, accounting for 45% of the mobile Internet user population.

How to Build Brands Online Branding

Tue, 17 Nov 2009 12:16:22 -0500

Building Brands Online - Interactive sales teams with category and relationship expertise, services that provide solutions to marketer challenges and better measurement are just some of the organizational and systemic challenges that inhibit online ad growth revealed in “Building Brands Online,” a study released today by Bain & Company, the global business consulting firm, and the Interactive Advertising Bureau (IAB). The results were presented in New York at a meeting comprised of senior marketing, advertising and media industry executives.

Advertising Mobile Marketing Preferences

Tue, 17 Nov 2009 12:12:58 -0500

Mobile Marketing turns some People On - some People Off - Mobile ad spending is poised to grow 27% to $2.1 billion in 2010, according to the Mobile Marketing Association. However, there’s good news and bad news for marketers who are wading into the mobile marketing wars. The good news is the audience for mobile marketing is growing. The bad news is the audience is still relatively small and confined to a limited segment of the market. Marketers who employ mobile marketing to the wrong consumer group risk turning them off, not on, according to an analysis of BIGresearch’s Simultaneous Media Usage Survey (SIMM 14, June 2009) of over 22,000 consumers.

Socially Inhibited Americans Reports

Mon, 09 Nov 2009 10:41:31 -0500

This report adds new insights to an ongoing debate about the extent of social isolation in America. A widely-reported 2006 study argued that since 1985 Americans have become more socially isolated, the size of their discussion networks has declined, and the diversity of those people with whom they discuss important matters has decreased. In particular, the study found that Americans have fewer close ties to those from their neighborhoods and from voluntary associations.

Brand Marketing Messages on Social Media Sites

Mon, 09 Nov 2009 10:28:43 -0500

Consumers open to Branding, Marketing Messages on Social Media Sites - Performics and ROI Research released findings from a joint study that provides strategic insights into how users adopt social networking sites and the actions they take across those sites.

The survey of more than 3,000 U.S. consumers comprised 100 plus questions to determine how various segments of consumers use social networks in their daily lives, specifically in regard to finding out about different types of products and in relation to other media channels. The study found that marketers who embrace the medium and communicate relevant messages in consumers’ language and on their terms could gain customers and grow sales.