« The Increase in Local Online Advertising Newspapers are Down | About The Internet | HDN Hispanic Digital Network Acquisition »
Local Internet Advertising Dollar Share Growth
By Borrell & Associates - Local advertising traditionally has accounted for about 85% of total revenue for newspapers in larger market, even higher for small market newspapers. Local TV stations receive a far higher proportion of their revenue from spot national advertising, while radio stations have tended to be in between, though in most case closer to newspapers than TV. The primary local competitor for newspapers has historically been directories (e.g., Yellow Pages) and direct mail. Increasingly, cable has been able to siphon off local dollars with the capability to insert advertisements down to the neighborhood level.
What must be most unnerving to newspaper publishers and, to a lesser extent other local media players, is that pure play Web sites now have the largest share of local on-line advertising revenue 43.7% by the reckoning of Borrell Associates.
Ahorre December 27, 2007 05:18 PM | Homes | Mortgage | Real Estate | Spanish Lawyer Marketing Hispanic Market