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The Mortgage Internet Marketers
Mortgages - Realogy Corp., parent company of Century 21, Coldwell Banker, Sotheby's International, and Better Homes and Gardens Real Estate, among others, spent 31.7% less on measured media in 2008, according to TNS Media Intelligence, down to $129.3 million from $189.4 million in 2007.
And more than half of the decrease, $31.8 million, came out of newspapers. At the same time, Realogy upped its internet spending 29% to $8.6 million. The internet ad dollars pale in comparison largely because the internet is less expensive, but the trend toward online is unmistakable.
Ahorre June 2, 2009 10:32 AM Franquicia de Servicios de Limpieza | Homes | Mortgage | Real Estate