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Things to Know About Google Analytics Reporting
Google Analytics presents data in three columns: Marketing Optimization, Content Optimization, and E-Commerce Analysis.
Marketing Optimization: Shows the number of visitors total and how many new visitors have discovered the site (versus repeated visitors), the number of visits and pageviews per visit, the number of conversions per visit, the loyalty score of a visitor (have they visited the page more than once? how many times?), the referring source (search engine or site), the geographic location of the visitors, the ISP of the visitors, among other bits of interesting information (including user-defined data). You can also look at how your PPC campaigns are doing (how many page impressions, how many clicks, which keywords targeted the most clicks, etc.) and get keyword recommendations based on keywords present on your site combined with your PPC campaigns.
Content Optimization: This section of Google Analytics provides additional information on the best-converting keywords and which of these drives traffic for both paid and organic search, in addition to the source of these keywords (such as the search engine that displayed the ads). You can view which pages people landed on by filename and by title tag and you can see how many pages were visited and the length of each visit. You can also track goal conversions to see which were successful and which were abandoned and where. Further, you can get additional information about your visitors: the browsers and operating systems used, the desktop resolution and number of colors displayed, the speed of the users’ connections, and you can find out a variety of browser-specific options (Java/Javascript/Flash enabled?)
ECommerce Analysis: For the purposes of this blog post, this section is not being covered. However, this section allows you to see where your visitors are coming from, how they are finding you, which products are being purchased, and which marketing campaigns are contributing to these successful conversions.
Ahorre February 10, 2008 02:13 AM | Homes | Mortgage | Real Estate | Spanish Lawyer Marketing Hispanic Market