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Advertising Google on Social Networks
Social networks are a powerful channel for reaching a variety of users on the web. You can select between CPM and CPC pricing. If the purpose of your placement-targeted campaign is to increase sales, leads, sign-ups, or other conversion-oriented metrics, you can select CPC bidding and pay when users click on your ads. If you want to maximize impressions and increase brand awareness among your target audience, you can select CPM bidding.
Choose from text, image, or click-to-play video ads to communicate your message and select from the many social network placements we have in the Google content network, including MySpaces, Facebooks applications, Friendster, hi5, Black Planet, and more.
You can use the AdWords Placement Tool to identify and select social network placements within the Google content network to display your ads. You can select social network placements by:
• Category: If you're unsure which social networks you'd like your ad to appear on, select the Social Network category under Social Networks and Online Communities. This will provide you with a list of all our social network partners and allow you to select those that meet your campaign objectives.
• URL: If you know which social network you'd like to target, simply type the URL into the Placement Tool, such as myspace.com, for example. From here, you can view all the different placements on MySpace and see a list of similar sites as well.
Ahorre April 24, 2008 12:15 PM | Homes | Mortgage | Real Estate | Spanish Lawyer Marketing Hispanic Market